This article explores the concept and origins of mental models, explains how they influence user behavior, and shows how designers can leverage these insights to create more effective product experiences.
This article explains what content‑strategy research is and presents eight practical, user‑centered methods—such as the Five‑Second Test, Talk Bubbles, Highlighter Test, Card Sorting, Fill‑in‑the‑Blank, Semantic Differential Scale, Content Scorecard, and Naming Exercise—to help designers and product teams craft clearer, more compelling UI copy.
This article explains how to create products that feel intimate and exciting to users by defining a brand personality, constructing a three‑layer value system, dissecting user perception and cognition, and applying experience‑focused strategies illustrated with real recruitment‑app examples.
This case study details the redesign of the ZhiXing membership center, outlining how a new framework, upgraded visual language, and distinctive brand memory points were created to shorten user paths, enhance perceived exclusivity, and strengthen overall brand recognition.
This case study examines how 58 Household Service leveraged platform strategy, user research, and accessibility‑focused UI design to intelligently match domestic workers with merchant orders, detailing the challenges of traditional WeChat‑based coordination, the resulting smart matching solution, and design principles for both caregiver and merchant interfaces.
This article explains the origins and definition of paid‑membership models, outlines their value for e‑commerce, and details a full‑link service design framework that guides product, operation, and design teams through pre‑payment, payment, post‑payment, and renewal phases to increase ARPU, LTV and user retention.
Designers often face endless graphics and urgent requests, leading to missed tasks and rework; this article shares practical task‑management techniques using tools like Evernote and TickTick, alongside project‑management tactics such as prioritization, risk handling, communication, and iterative planning to streamline design workflows.
This case study explores how Baidu’s Lemon Aesthetic brand leveraged Baidu App’s natural traffic to transform search queries into a structured medical‑beauty knowledge experience, using user research, KPI‑driven design, MVP validation, and A/B testing to boost engagement, conversion, and brand authority.
This article explores how UX designers can leverage storytelling techniques—such as identifying story elements, using three‑act structures, and distinguishing main and side narratives—to better understand users, guide task flows, and create more intuitive digital experiences.
This article explains how B‑side (enterprise) product design differs from C‑side (consumer) design in target users, design thinking, scenarios, core value and principles, and provides a step‑by‑step guide for designers to quickly grasp complex B‑side business requirements.
This article explains why a design system is essential, outlines the Shufang case study, and details practical steps—tool selection, color palette, base styles, icon library, componentization, global rules, and brand language—to create a scalable, consistent UI framework.
This case study explains how New Ganji re‑positioned its recruitment platform around authenticity, redesigning visual elements, optimizing user flows, adding gamified growth features, and applying design‑thinking principles to achieve a five‑fold DAU increase without heavy operations investment.
This article analyzes 2021 market reports and major tech events, highlighting shifts in user behavior, privacy, multi‑device design, and emerging visual styles such as glassmorphism, 3D, emoji, and minimalism that are shaping the next wave of mobile and UI/UX design.
This article explores how social context, cultural shifts, and user preferences shape contemporary women’s aesthetic trends in digital product design, covering the evolution from past to present, the rise of healing colors, scenario‑based design, and emerging preferences for immersive and mixed‑style experiences.
This article explores essential user research techniques—including surveys, phone interviews, and onsite studies—detailing their design, execution, and incentives, and presents a practical case from a CRM redesign, covering research outlines, target participants, question frameworks, data metrics, and outcome analysis.
This article explains how a goal‑oriented design framework enables designers to clarify their contribution, break down high‑level objectives into actionable sub‑goals, apply structured analysis methods, and ultimately deliver strategic solutions that demonstrate clear business impact.
This article explains why Spotify needed new design principles, how the team collaboratively created the concise rules of relevance, humanity, and consistency, and the impact these principles have on design quality, evaluation standards, and cross‑platform brand unity.
This case study explains how Baidu Health responded to rising vaccine demand by designing a seamless, one‑stop booking flow—from search to appointment—through user‑centered analysis, fast‑reach tactics, consumption‑stimulating features, and emotional connections, ultimately boosting trust and revenue.
This article outlines how designers can contribute strategic value during the fast‑paced, resource‑constrained early phase of a consumer loan product, covering role adjustment, business analysis, goal setting, process optimization, and low‑cost design implementation to secure business buy‑in.
The article explains how Ganji.com's "Dream Shop" user growth system uses gamified, story‑driven design, modular architecture, visual diversity, motion effects, and a complete consumption loop to increase user engagement, retention, and product value for blue‑collar workers.
This article analyzes how visually striking, emotionally driven live‑stream gifts boost sales, outlines the small and big gifting loops, and presents design strategies—relationship cues, psychological incentives, feedback mechanisms, and recharge experiences—that together create a sustainable monetization ecosystem.
This article uses the "Shake JD Beans" mini‑game as a case study to illustrate how thoughtful UI layout, clear guidance, timely feedback, and contextual information can turn a simple sign‑in activity into an engaging experience that drives continuous user participation and higher conversion.
This case study examines how 58's live‑streaming recruitment platform evolved by analyzing user behavior, identifying pain points, and implementing design strategies that improve content discovery, create a lively atmosphere, and enhance interaction, ultimately boosting candidate engagement and conversion rates.
This article explains how B‑end (enterprise) designers can define their role, adopt a holistic design process, and leverage thinking, problem‑solving, UI systems, and project retrospectives to create measurable value for complex business products.
The article outlines JD’s design of a unified social‑relationship front‑end module, detailing current data‑island problems, user‑value requirements, visual guidelines, functional integration, and simplified friend‑adding flows to boost acquisition, engagement, and conversion across the platform.
This article examines how a weekly honor‑ranking badge system was designed and deployed across three B2B recruitment platforms to increase user activity, loyalty, and sharing, outlining the strategic thinking, design exploration, and measurable outcomes of the project.
This article breaks down the evolving problem space of search and walks through its five core stages—request acquisition, parsing, matching, ranking, and result presentation—offering practical design decisions and best‑practice tips to create more effective search experiences.
The article examines three levels of packaging tear‑experience design—basic, intermediate and advanced—and extracts three key principles—natural, smooth, and realistic—that can be applied to improve VR product interfaces, illustrating each with concrete examples and visual illustrations.
This report details 58’s user research on rental‑listing live streaming, covering background, qualitative and quantitative methods, user behavior, conversion and matrix analyses, and key findings that guide product improvements and future feature planning.
This case study details how 58.com’s second‑hand car platform aligned product strategy with evolving consumer behavior, dissected user mind differences across key touchpoints, and implemented targeted design improvements on the homepage, filter, list, and detail pages, ultimately exceeding phone‑conversion targets by over 95%.
This article explains how applying a systematic "super organization" method—capturing information, filtering viewpoints, and defining clear tasks—helps B2B designers uncover the true nature of problems, streamline communication, and create effective, user‑focused solutions.
This article explains how to analyze and design data‑driven risk‑alert scenarios by classifying business and product risk types, outlining solution patterns such as rule‑based, machine‑learning and knowledge‑graph approaches, and illustrating the process with concrete examples from vehicle telematics and data‑security auditing.
This article outlines four practical dimensions—goal orientation, refinement, consistency, and innovation—that designers can self‑assess to increase the likelihood of their work being approved, offering concrete methods and visual examples for each.
This article explains what information architecture is, why it matters, outlines its main structural types, and offers a combined top‑down and bottom‑up approach for designing effective product information frameworks.
This article explains how Liulishuo®️ children’s English uses gamified interactive design—covering core creative concepts, gameplay mechanics, difficulty tuning, progressive structures, and emotional pacing—to increase satisfaction and learning effectiveness for young learners in online education.
This guide walks UI designers through a three‑stage workflow—pre‑design preparation, in‑process creation, and post‑design delivery—offering practical steps, checklists, and visual references to help newcomers produce efficient, user‑focused designs.
This article introduces the fundamental user, behavior, and business data metrics—such as new users, DAU, retention, PV, UV, click‑through, bounce rate, GMV, conversion rate, and NPS—explaining their definitions, purposes, and how designers can use them to inform design decisions and improve product performance.
This article outlines a step‑by‑step methodology for creating “explosive” product landing pages, covering how to uncover product highlights, craft compelling presentations, address user doubts, and continuously refine designs using data, illustrated with detailed case studies of a Wi‑Fi router and AI course offerings.
This case study examines how 58’s local‑version live‑stream matchmaking product leverages emotional gift systems, PK competition, and a tiered user incentive framework to boost engagement and revenue, detailing product background, design principles, and future growth strategies for the lower‑tier market.
This article analyzes Baidu Wenku's eight‑year‑old membership business, identifies commercial and user‑centric growth opportunities, redesigns the value framework and transmission channels, and outlines a multi‑stage user‑experience strategy that significantly increased conversion and revenue.
This article explains how B‑end product designers can deepen business understanding, prioritize user roles, actively participate in projects, and measure design outcomes to demonstrate value and influence within enterprise-focused products.
This article explores why integrating service design thinking into product design is essential, shares concrete case studies from a moving‑service platform, and outlines practical steps such as focusing on optimization points, getting closer to users, and building a dedicated service design team.
This article outlines practical, low‑cost methods for designers to conduct initial usability research and later in‑depth user studies, covering complaint analysis, fan groups, internal testing, expert interviews, data mining, and how to segment users and define research dimensions for growing products.
This article explores the technical challenges of implementing subgraph nesting in a mind‑map product, using analogies of small streams and black rooms, analyzes XMind's limitations, defines layout concepts such as type, direction and quadrant, proposes design principles to avoid conflicts, and presents a quadrant‑reduction algorithm with code to ensure consistent, conflict‑free nesting.
This case study describes how the Luffy platform was built from scratch to replace cumbersome Excel workflows with a minimalist, component‑driven design that visualizes data securely, improves team collaboration, and accelerates product iteration for operations and product teams.
This article introduces the frame‑by‑frame analysis method—a micro‑level comparative technique for short, dynamic loading processes in mobile apps—explaining its origin, three essential elements (full process, sub‑processes, and user‑experience nodes), and a step‑by‑step workflow for recording, composing, and exporting sequence frames using tools like QuickTime and Adobe After Effects.
The IXDC 2020 workshop recounted how 58UXD’s Matrix project created a full‑link design system for complex mid‑platform products, detailing the rationale, component library, template automation, cross‑team collaboration, and the practical outcomes that boosted productivity and business impact.
This article examines the design of the "Spring Heat Value Competition" activity for a local live‑dating platform, detailing how game‑like mechanics, emotional curves, and visual styling were used to strengthen host‑user relationships, increase user participation, and drive a 116% rise in gift revenue.
This article shares practical methods and personal insights for designers shifting from consumer‑focused (C‑end) to enterprise (B‑end) product design, covering role redefinition, business knowledge acquisition, scenario analysis, execution tactics, and continuous reflection to deliver clear, value‑driven solutions.
This article explains the distinction between UI and UE, highlights the business value of good user experience, outlines common UX testing methods such as surveys, interviews, crowdsourced testing, and introduces key design frameworks like the honeycomb model, experience pyramid, 5E, and Nielsen’s ten usability heuristics, providing practical test case examples.
After nine years at Tencent, the author reflects on the company’s culture, mentorship, cross‑disciplinary learning, and the importance of creating real user value, ultimately deciding to leave at his peak to pursue new challenges and broader impact.
This article examines the evolution of the Super paid membership, dissects the current paid‑membership market, reconstructs Super's value hierarchy, and outlines psychological and design strategies to enhance user perception across acquisition, activation, renewal, and organic user‑driven promotion.
This article explains why competitive analysis matters beyond simple price comparison, outlines a goal‑oriented mindset, details how to conduct analysis at different product lifecycle stages, presents a multi‑layered analytical framework, and shows how to turn insights into concrete product improvements.
This article explains why visual and interaction consistency is crucial for B‑side products, outlines its benefits for users, teams and brands, and provides practical guidelines—including structural, color, and typography consistency—to maintain a cohesive experience across platforms.
This case study details how 58's local dating app identified branding gaps, user demographics, and UI shortcomings, then applied a structured redesign—including mood‑board exploration, homepage restructuring, header icon updates, and tab‑bar renewal—to create a cohesive, engaging visual experience across core pages.
This article reviews how the 58 used‑car team applied design‑thinking methodology to plan, design, and launch a large‑scale Chinese New Year operation, detailing requirement analysis, visual‑design workflow, cross‑team collaboration, and key lessons for future product initiatives.
This article details a data‑driven redesign of blue‑collar resume forms, revealing user research insights, a fine‑grained industry model, new Q&A‑style templates, and measurable improvements in resume richness and publishing success rates.
This guide outlines how to prepare, conduct, and follow up on design review meetings—covering participant analysis, thorough solution documentation, effective presentation techniques, stakeholder engagement, and post‑review actions—to help designers confidently secure approval and improve project outcomes.
This article examines how applying service‑thinking principles to the redesign of an enterprise certification module improved user satisfaction and certification rates, detailing problem analysis, design changes, and the broader impact on product strategy.
This case study examines how a Chinese local services platform tackled information asymmetry between providers and users by replacing phone calls with an online appointment system, introducing a prepaid reservation fee, redesigning UI to reduce friction, and using A/B testing to achieve significant conversion improvements.
This article explains what A/B testing is, how designers can use it to resolve conflicting design choices, outlines a step‑by‑step workflow with real‑world examples, discusses its limitations, and shares key findings that improve product experience and conversion rates.
This case study details how Baidu's Lemon Aimei platform tackled the booming medical aesthetic market by creating a trustworthy, high‑quality service and a distinctive visual system—using youthful, beautiful, and safe keywords, unified design language, and strategic online/offline branding—to boost brand reputation and user engagement.
This article explores how abandoning preconceived design habits and focusing on real user scenarios can dramatically improve user experience, illustrated with everyday examples, practical guidelines, and a step‑by‑step approach to scenario‑driven design for product teams.
This article explains scenario‑based design, defining its concept, key elements (who, when, where, what, how), and demonstrates how analyzing user contexts—such as birthday music playlists or travel recommendations—can uncover design opportunities, improve efficiency, and create delightful experiences, illustrated through a detailed case study of resume‑filling workflows on a job platform.
This article reviews the design journey of a live‑streaming dating product launched on the 58 local app, covering brand positioning, visual language, component library creation, user growth system, and how design decisions aligned with business goals for the lower‑tier Chinese market.
This article explores how integrating game‑design strategies into a community product’s user‑growth system—through clear pathways, internal atmosphere, and material and spiritual incentives—drives user behavior, boosts content creation, and significantly improves retention metrics.
This article explains the concept, value, and a complete 0‑to‑1 process for creating user personas, covering definitions, key characteristics, research methods, clustering techniques, and practical steps to integrate personas into product design and strategy.
This article recounts how a rental‑live‑streaming product turned pandemic challenges into growth, outlines a five‑point “lie‑down‑to‑win” methodology, and shares practical design and product‑management lessons for achieving rapid, sustainable success in fast‑changing markets.
This article explores how design psychology principles—such as contrast, value transmission, reciprocity, loss aversion, social proof, and the Aha moment—can be applied to product experience design, offering concrete case studies and practical tips to guide, delight, and retain users.
Experience walkthroughs offer a quicker, lower‑cost alternative to traditional usability testing by using internal users and streamlined processes, enabling teams to rapidly identify and fix product flow issues across the entire lifecycle while still delivering deep, actionable insights.
This case study details the redesign of 58.com’s web‑based instant messaging tool, outlining the background, new design goals, implementation steps, visual and interaction upgrades, componentization, customization options, and the resulting improvements in reply‑read ratios and overall user experience.
This report examines how internal and external motivations, combined with users' production capacity, influence content creation on the 58 Tribe platform, presenting a segmentation of users, key influencing factors, design interventions, and validation results that guide future growth strategies.
In this insightful session, Liu Yao shares his eight‑year design career across Flickr, Uber, Mobike and Duolingo, outlining a practical six‑step product development workflow—from demand discovery to launch—and offers actionable lessons for designers aiming to broaden their impact.
This article explores how applying gamification principles—progressive onboarding, clear pathways, achievement milestones, honor systems, and loss aversion—can transform the 58商家通 merchant app, boosting user engagement and retention by turning routine tasks into compelling game‑like experiences.
This case study details how 58.com identified user‑feedback and data‑driven problems in its rental posting process, set clear goals, and implemented visual, workflow, and smart‑form redesigns that lowered barriers, cut publishing time, and increased overall posting success.
This article explains how to create a customized design self‑checklist for Baidu mini‑programs by outlining four practical steps—structuring the checklist, populating content, applying it in daily workflows, and iterating it—while providing concrete examples and visual references to improve interaction design quality.
This article outlines essential B2B product design principles—including clear system boundaries, disciplined interaction governance, and abstracted rule‑engine architectures—illustrated with real‑world examples from NetEase Yanxuan, to help teams build scalable, maintainable systems and foster a methodology grounded in underlying logic.
Drawing from NetEase Yanxuan’s experience, the article outlines three universal B2B design principles: define clear system boundaries and ownership, enforce order through universal interaction rules as scale grows, and prioritize abstract rule‑based capabilities over mere process digitization to create scalable, adaptable solutions.
This article explains the financial background, product and technical design, logical architecture, amount calculations, invoice splitting rules, and asynchronous interface flows needed to implement a robust online VAT invoicing system that complies with Chinese tax regulations.
This article explains what a design system is, outlines its key advantages such as unified design, reduced design debt, and improved efficiency, describes its core components like visual language and component libraries, and showcases best‑practice examples from Google, Ant Design, and Shopify.
This article examines the evolution of interface design tools, compares Photoshop, Sketch, and Figma, and explains how Figma’s browser‑based, cloud‑native collaboration, component system, and community resources are reshaping UI design workflows for individuals and teams.
Gamification applies game mechanics to non‑game contexts to boost user enjoyment and product value, using an eight‑factor motivation model that maps drivers such as purpose, achievement, creativity, ownership, social connection, scarcity, curiosity, and loss avoidance across user journey stages to enhance retention.
This article walks through the complete design of a medical‑aesthetic consumer‑credit platform, covering market analysis, strategic positioning, business object definition, core process modeling, functional architecture, front‑end/back‑end interaction, prototype sketches, and key fintech terminology, offering a practical roadmap from concept to MVP.
This article explains how the 58APP platform identified design‑consistency problems across its many business lines, defined efficiency, quality, and verification goals, built shared interaction and UI component libraries, established data‑driven metrics, and achieved measurable improvements in publishing rates and overall user experience.
Over six months, 58.com revamped the category pages for its rental and home services, introducing clear metrics like connection conversion rate and redesigning navigation to prioritize top services, which resulted in a three‑fold increase in order and contact conversions across both platforms.
This article analyzes JD International's early‑stage membership program, proposing a multi‑module design—exciting benefits, clear behavioral goals, brand‑driven immersive tasks, scenario‑based implementation, and diversified growth pathways—to boost user acquisition, activation, and long‑term retention.
This article explains why designers need to understand data, outlines key quantitative and qualitative metrics, and demonstrates how data-driven decisions improved an emoji‑search feature, while emphasizing that intuition remains essential alongside analytics.
This case study details how JD International created a travel‑themed “Earth Experience Officer” avatar, developed its visual identity, functional props, and gamified passport system to boost user engagement, integrate with the membership platform, and extend the brand’s narrative across marketing and UI design.
This article explains three visualized cognitive‑bias curves—hyperbolic discounting, the peak‑end rule, and the futile curve—and shows how product designers can deliberately use these biases to create more compelling, conversion‑driving experiences across services such as finance, retail, and gaming.
This article compares B2B and B2C product design, outlines a step‑by‑step design process—including research, visual style, layout, and post‑launch validation—using a PMS apartment‑manager case study to illustrate practical UI/UX strategies for enterprise software.
In this talk, veteran designer Ge Shaocheng shares how data‑driven design, rapid prototyping, and disciplined workflows helped teams at Baidu Nuomi, LinkedIn, Evernote, and JD Cloud&AI create standout products and brand identities, illustrating the balance between finite constraints and infinite value.
This article explains a low‑cost, step‑by‑step method for harvesting customer service records, interpreting and prioritizing the feedback, converting it into concrete requirements, and establishing design principles that improve product experience without replacing traditional research methods.
This article explains how the six STEPPS principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—can be applied to product design to create compelling, memorable experiences that drive user engagement, word‑of‑mouth promotion, and stronger brand influence.
The article explains how using rich illustrations in mobile apps and product design enhances information delivery and emotional connection, offering concrete examples such as game cards, onboarding guides, splash screens, banners, skins, and default images that lower user friction and increase engagement.
This article outlines the purpose, methods, common scenarios, user groups, and a five‑step workflow—including data preparation, cleaning, verification, discrepancy handling, and result reporting—for designing an effective financial reconciliation system.
Tencent Maps' 9.0 upgrade overhauls the search experience by analyzing user behavior, redesigning the search initiation, result comparison, and service delivery phases, implementing UI refinements, modular service cards, and stable navigation, ultimately achieving an 8% increase in conversion and faster destination discovery.
This case study details the redesign of a membership center, covering project background, user‑driven design thinking, visual language upgrades, reusable component development, and the resulting improvements in user experience, decision efficiency, and paid conversion rates.
This article explores how service‑oriented product design, full‑link user experience, emotional engagement, and coherent brand guidelines can become a core competitive advantage that drives higher conversion rates and fosters lasting relationships between platforms, providers, and users.
Convergent design describes how unrelated products often evolve similar forms—like smartphones, car steering wheels, and everyday tools—because successful solutions are repeatedly copied; the article explores its biological roots, reasons behind market homogeneity, and offers designers strategies to stay innovative.
This case study details JD.com's strategy to attract price‑sensitive users during the 618 promotion by redefining core metrics, enhancing visual content, implementing interactive front‑end features, and optimizing retention mechanisms, resulting in significant order growth and improved user perception of value.
