How Service Design Boosts Conversion: Insights from 58 Home Services

01 Preface

Service‑type product development has grown alongside consumer upgrades and multi‑channel consumption, prompting the UED team to explore full‑link design. Designers now act as "confidant friends," considering user perspectives holistically, analyzing story scenarios, and delivering targeted design solutions.

02 Service Design as a Core Competitive Advantage

Changes in consumption scenarios alter user psychology; people now open mobile apps first for convenience and variety. Combining subjective user feedback with big‑data and algorithmic analysis gives users greater confidence, while superior experiences grant better products more opportunities. Consequently, service design is positioned as the key driver for improving conversion rates.

03 Building Inter‑Party Relationships

Unlike purpose‑driven services such as food delivery, "life" services emphasize the human experience, making emotional factors crucial. Using 58 Daojia’s "selected" service as an example, a stable triangular relationship forms among the platform, service providers, and users, continuously evolving in quantity and quality. Designers play a storytelling role, bridging providers and experiencers.

04 Design Guidelines as an Auxiliary Role

To continuously seek better opportunities, the team iterates from two angles: enhancing order‑process orderliness and strengthening brand awareness. Optimizing the entire ordering flow—from key user information capture to payment and after‑sale support—creates a more systematic consumption experience, while a cohesive brand system deepens user perception and trust.

05 Maintaining Sustainable User Relationships

Service products aim not only to promote providers but also to build sustainable relationships. Rational decisions drive first orders, whereas repeat purchases and loyalty stem from emotional connections. Designers must anticipate users' negative emotions during stressful situations (e.g., moving, broken appliances) and provide clear, reassuring interaction flows.

06 Conclusion

Life‑service products strive to become the first choice when users need help—whether moving, fixing an AC, or cleaning. Designers must identify and create these intimate touchpoints to foster lasting user‑platform bonds.