This article explains the concepts, core design principles, construction workflow, and practical value of tag systems within a Customer Data Platform, illustrating how tags are built, managed, and applied across industries such as automotive, retail, and finance to enable precise marketing and analytics.
The article explains how to design and use user‑experience maps—defining stages, behaviors, thoughts, feelings, and opportunities—to improve product design, illustrates the concept with domestic and foreign examples, introduces the psychological peak‑end rule, and discusses how incentives and achievement systems can shape user engagement.
This article outlines the design thinking, objectives, implementation steps, and outcomes of Baidu's B2B merchant level incentive system, showing how platform, merchant, and user perspectives were integrated to boost engagement, trust, and commercial performance.
This guide explains why a help system is essential for complex B2B applications, analyzes the product lifecycle, outlines proactive, passive, and self‑service help formats, and provides practical design principles and implementation steps to improve usability, reduce training costs, and increase system reliability.
This article explains what process design is, why it matters for user experience, and provides a step‑by‑step framework—including goal setting, stage splitting, core path identification, touchpoint analysis, and practical tips—to help designers create efficient, conversion‑focused workflows.
This article examines how 58租房 introduced the “Housekeeper Talk” video‑tour product, detailing the advantages of video viewings, the end‑to‑end workflow for creators, the UI enhancements for renters, and the measurable impact on user engagement and connection rates.
The viral success of singer Dao Lang’s new album reveals how aligning products with authentic user values, embracing minimalistic design, and focusing on long‑term value rather than short‑term gains can inspire product designers to create truly resonant and sustainable solutions.
This case study details how the Zhixing design team recreated the nostalgic experience of paper train tickets in a digital, paper‑less environment by designing a “memorial ticket” that satisfies individual emotions, builds city memory, and promotes traditional culture, ultimately boosting user engagement and collection rates.
This article examines how AI, from its early deep‑learning roots to modern design tools, challenges traditional product design by highlighting both its strengths and limitations, explores which design tasks may be automated, and proposes ways designers can collaborate with AI to stay relevant.
The article examines the rapid rise of GPT models, their technical capabilities and limitations, and how their integration is reshaping software interaction from command‑line to GUI‑plus‑Language UI, offering frontend engineers new opportunities, practical examples, and guidance on leveraging large‑model AI in product design.
The article explains how combining quantitative surveys, qualitative analysis, and user interviews provides comprehensive, multidimensional insights that guide product design, innovation, and continuous improvement of user experience, emphasizing the broader scope of user research beyond simple interviews.
This article explains how to build a comprehensive user incentive framework for a short‑video platform, covering the definition of incentive systems, three core incentive types, their role across acquisition to monetization stages, and a detailed, data‑driven redesign for Haokan Video’s user segments.
The article recaps a Beijing offline salon where experts and open‑source contributors discussed ChatGPT desktop applications, the development and deployment of ChatGPT‑Next‑Web, large‑language‑model challenges, the VisualGLM multimodal model, and product design considerations, providing technical insights and community perspectives on AI advancements.
This article explains why a well‑designed onboarding guide system is essential for product success, outlines five key moments to introduce guidance, describes user segmentation methods, and presents practical strategies and principles for creating smooth, low‑cost user experiences that increase satisfaction and loyalty.
The article outlines Baidu APP’s DU membership system design, detailing brand identity, visual language, integrated high‑value benefits, and a finely tuned conversion funnel that enhances user loyalty, engagement, and paid conversion across multiple product services.
This article explores the challenges AI poses to designers, examines why low‑code platforms struggle with user experience, analyzes real‑world canvas issues through competitor studies, and presents a comprehensive redesign of the 58APAAS canvas that improves framework, visual feedback, interaction, semantics, and UI guidelines while hinting at future AI‑driven enhancements.
This case study details how the Ganji team re‑engineered the Enterprise Job Search section of its mobile app, using data‑driven analysis, strategic and structural redesign, and new content taxonomy to boost high‑intent conversions, differentiate the experience, and deliver measurable performance improvements.
The article explores how AI's rise highlights human error, argues that fault‑tolerant design is essential for user‑centric products, outlines practical guidelines such as anticipatory guidance and constructive error recovery, and validates the approach with a VR‑tool experiment.
The Fogg Behavior Model explains how motivation, ability, and triggers interact to shape human behavior, offering practical insights for product design, digital marketing, fitness planning, and charitable fundraising, and includes a Python example that quantifies engagement probabilities based on these three factors.
This case study details Baidu APP’s 2022 FEED year‑end review campaign, outlining its background, design goals, brand‑building strategy, emotional storytelling, and multi‑channel dissemination plan that together strengthen brand perception, forge user connections, and create a memorable visual experience.
This article examines behavior‑oriented enterprise data dashboard design, classifying data product types, analyzing user roles and scenarios, and presenting design principles, methods, and iterative practices to improve usability, accuracy, and efficiency for analysts, managers, and executives.
The article explains how shifting from fast‑paced, trial‑and‑error development to a focus on core business makes demand and design reviews essential for designers, offering practical steps to engage in reviews, conduct self‑checks, and foster a culture that reduces errors and elevates product quality.
This article provides a comprehensive overview of the new membership badge system, detailing its background, the shortcomings of the previous model, the redesigned badge hierarchy, business value, product architecture, dynamic business-line integration, core data interaction, periodic evaluation processes, SAAS capabilities, and future development plans.
This article examines the challenges of complex, multi‑person workflow tasks, proposes a five‑element task model, and presents a step‑by‑step research method—including investigation, flowcharting, decomposition, experience and efficiency studies—illustrated with a pre‑employment case to reveal optimization opportunities.
This case study details how a reading app’s Welfare Center aggregates video‑ad rewards, using interaction and visual design, vitality visualizations, and spring‑based animations to keep non‑paying users active, improve the reading experience, and gradually convert them to paying customers.
This article explores the unique design principles of real-time collaborative office tools, outlining four key characteristics—member status visibility, non‑interference, timely communication, and predictive operations—to help designers create efficient, user‑friendly teamwork experiences across platforms.
This article explains why measuring user experience is essential and introduces three major UX measurement frameworks—the Google HEART model, the GSM model, and the 5‑Degree model—plus Alibaba Cloud's UES system, detailing their components, metrics, and practical application for product design.
This article explains why designers must understand product and users, outlines B2B company team structures and workflows, describes product positioning and value formulas, and provides step‑by‑step guidance for building B2B user personas and conducting effective user research.
This article outlines Baidu Tieba’s systematic redesign of its interaction experience—clarifying information, streamlining user paths, and adding surprising gameplay—to boost community engagement and create a positive feedback loop through detailed case studies and design guidelines that can be applied to other platforms.
This article explains how 58.com’s UX design team built and iterated the Quality Measure Driven (QMD) evaluation framework, aligning metrics with business value, customizing indicator composition and description, introducing weightings, and establishing a closed‑loop validation process to make experience assessment actionable across diverse product lines.
This article explains product architecture as the skeleton of a product, outlines a step‑by‑step design process from business overview to detailed UI considerations, and lists the typical deliverables such as business flow diagrams, product maps, functional charts, and prototype or PRD documents.
This article explores how to design a B‑side workbench that boosts efficiency by defining its purpose, analyzing common dashboard types, segmenting user groups, and applying concrete UI/UX tactics illustrated with real project examples and visual references.
This article explains how to design effective lead‑capture (CPL) flows for used‑car services, covering the shift from traffic‑only to service‑focused stages, four key user‑interaction dimensions, emotional design, multi‑channel integration, and practical, low‑cost testing methods to maximize conversion.
This article explains how adopting a service‑design perspective can drive design‑empowerment projects, outlining a four‑step methodology—defining insights, mapping the project journey, segmenting target users and needs, and proposing tailored solutions—and illustrates the approach with a detailed case study of a home‑service detail‑page redesign.
This article provides a step‑by‑step UX self‑check guide covering pre‑design research, in‑process validation, and post‑design handoff to help designers anticipate stakeholder questions, avoid common pitfalls, and increase the likelihood of a one‑shot approval.
This article examines how a real‑world case study of the Aunt Direct‑Hiring service reveals common design pitfalls, demonstrates data‑driven identification of conversion bottlenecks, and outlines interaction‑focused methods for breaking down long tasks to boost user completion and satisfaction.
This article explains how interaction designers can identify and manage demand and technical boundaries, use functional specifications to define scope, and balance optimal user experience with project constraints to deliver feasible, high‑quality designs on time.
This article outlines five essential design traits—asynchronous collaboration, traceability, multidimensional notifications, role‑based permission differences, and output standardization—that underpin effective collaborative office products across various scenarios.
This article explores how product designers can showcase their design value through a comprehensive CRM platform redesign, covering goal setting, data research, collaboration, exploration, proposal, result verification, and knowledge sharing to boost productivity and user satisfaction.
This article explains the strategic importance of design systems, covering industry trends, survey insights, real‑world case studies, their multi‑level value for companies, design teams and designers, and practical guidance on building and evolving design systems across three development stages.
The article examines how mobile apps create addiction by exploiting users' pain, itch, and pleasure points through a four‑stage model—expansion, trigger, action, reward, and investment—offering product designers insights on building engaging yet responsible digital experiences.
This article compares B‑end and C‑end product design priorities, explains their underlying similarities, and presents a detailed case study of the 京象 delivery app where a C‑end promotional activity was integrated into a B‑end product to boost efficiency, conversion and user experience.
This article explains why clear, consistent, concise, respectful, and well‑punctuated copy is essential for UI design, offering ten actionable principles with examples and visual illustrations to help designers craft user‑centered text that improves usability and product experience.
This case study details Baidu Hotel’s design process for a price‑comparison feature, outlining market background, user research, strategic touchpoints, competitive analysis, and three implementation phases that together enhanced perception, built cognition, and reinforced memory, ultimately improving conversion rates.
This article explains how well‑structured interaction documents—targeted at designers, front‑end and product teams—enhance collaboration efficiency by clarifying purpose, applying a clear hierarchy, focusing on essential details, and using practical tools such as user task flow diagrams.
This guide explains why form design matters, categorizes different form types, details essential components such as labels, input fields, validation, required indicators, help hints and buttons, and offers concrete strategies—like step‑by‑step layouts, choice‑driven inputs, clear visual flow, and contextual error feedback—to create efficient, user‑friendly forms.
This interview with the co‑founders of NetEase Cloud Music’s 19th creative studio reveals how they leverage user psychology, experience‑driven design, rapid prototyping, and a "user‑as‑gene" mindset to craft viral H5 tests and campaigns that resonate with young audiences.
This article explains how 58 Home Service transformed its design system across three development stages—product‑centered, consumer‑centered, and human‑centric—to create a consistent brand experience, outlining core visual principles, grid and typography guidelines, and the overall architecture that supports efficient, emotionally resonant product design.
This article details the end‑to‑end design of Ganji’s Job‑Protection Plan, explaining how a systematic protection framework, clear design principles, visual language, and data‑driven methods were created and applied across key product scenes to boost user trust and safety perception.
This article analyzes eight practical UI/UX case studies—from empathetic map navigation and smarter text input to privacy‑focused designs, motion‑enhanced feedback, IP interaction, and streamlined flows—showing how thoughtful design can dramatically improve user satisfaction across mobile apps.
This article explains what app onboarding is, categorizes its types and scenarios, details various design patterns—from pre‑launch guide pages to interactive and conversational guides—and offers practical tips for creating effective, user‑friendly onboarding experiences.
This case study details how the Wonder app leveraged deep Gen‑Z user research, a dual‑mode interface framework, and a youthful visual language to create a personalized, multi‑scenario experience that balances efficiency and entertainment while guiding future design practice.
Behavioral design breaks the user journey into four stages—attracting attention, decision-making, action, and sustained use—and by applying targeted design techniques at each step, designers can enhance engagement, improve the experience, and significantly lower the risk of user churn.
This article outlines the challenges of turning emerging technologies into market‑ready B2B products and provides a step‑by‑step productization workflow plus practical design strategies to help designers and product teams create effective, user‑focused innovations.
The article analyzes JD’s APP 11.0 visual redesign, detailing the new design philosophy, simplified icons, interactive splash screens, brand‑IP integration, unified material language, and promotional video strategy, all aimed at creating a simpler, more joyful shopping experience for diverse users.
This article examines Baidu’s long‑term “Fruit Garden” operation, detailing how authentic gamified design, habit‑forming mechanics, balanced incentives, and strategic tool integration drive sustained user activity, retention, and product growth within the Baidu App ecosystem.
This case study explains how a UE4‑based visualization tool models building geometry, solar angles, and seasonal lighting to let users remotely assess residential daylight quality, improving decision‑making for families while optimizing performance through asset reduction and Git‑based workflow integration.
This article chronicles the evolution of ArchGuard’s “Trend & Insight” feature—from a simple UI‑driven CRUD editor to a regex‑based SQL generator and finally a custom DSL powered by Monaco Editor—highlighting the trade‑offs between developer flexibility, user experience, and technical cost.
This article details how a collaborative digital heritage project transformed Beijing’s historic central axis into an interactive mini‑program, tackling challenges of color, iconography, building illustration, and page layout to deliver a truthful, culturally resonant user experience that blends design, history, and technology.
The article examines intelligent customer‑service user segmentation into positive and negative explorers, maps their three‑stage journey—information discovery, focused problem solving, and escalation—and proposes design guidelines and tailored product strategies, such as clearer UI, precise suggestions, and rapid human‑hand‑off, to improve satisfaction.
The article outlines the evolution, architecture, and core value of intelligent customer service systems—detailing their GUI‑based chatbot interface, triage and dialogue modes, knowledge‑base management, and operator benefits—while highlighting future trends such as richer human‑like interactions, 5G‑enabled channels, and continuous feedback‑driven improvement.
The article critiques how many cloud and open‑source companies treat developer portals as a superficial UI, ignoring real developer experience needs such as expressive search, code‑centric documentation, and meaningful CLI design, and proposes concrete design and engineering practices to fix these issues.
This article walks through the redesign of a travel app's loading animation, explaining why an upgrade was needed, analyzing industry examples, defining design directions, presenting graphic and IP loading concepts, and sharing the final polished solutions that enhance fun, recognizability, and brand alignment.
This guide explains why designers must oversee product experience, outlines a systematic four‑step framework (define, find, solve, push), details planning elements, project phases, problem‑gathering methods, classification of issues, value assessment, alignment practices, and how to establish a lasting experience‑optimization mechanism.
This article provides an in-depth overview of web and mobile navigation design, categorizing navigation types such as full‑screen, top, side, bottom, and mixed, and detailing their advantages, disadvantages, design principles, and practical examples to help designers create effective, user‑friendly interfaces.
This article explains what onboarding (new‑user guide) design is, when it should be applied, its business value, and details nine common design patterns—such as splash pages, animated guides, overlay masks, step‑by‑step flows, tutorial, pop‑ups, bubbles, summon guides, and preset tasks—plus practical advice on selecting the right pattern for different user scenarios.
This article explores how designers can enhance hotspot search experiences by structuring visual layers, finely assembling content components, and introducing lightweight interactive features that boost user perception, understanding, and participation across daily and major events.
This article explains how a systematic, pattern‑based design approach—abstracting from elements to components and codifying rules—can unify product experiences, reduce development cycles, and dramatically improve the efficiency and consistency of large, complex product teams.
This article explains how Tencent's TDesign design system leverages Figma's Variants, AutoLayout, and other new features to create a unified, role‑agnostic resource library that improves efficiency, consistency, and collaboration across designers, product managers, and developers.
This article examines how VR product designers confront incomplete features—such as visible tripods, underused VR‑glasses mode, and 90% point‑cloud stitching accuracy—by weighing cost, user curiosity, and honesty, ultimately proposing transparent design strategies that build trust without unnecessary embellishment.
This study uses eye‑tracking to uncover how visual presentation and user cognition affect satisfaction and purchase decisions on a home‑service platform, detailing methodology, key findings such as gaze trajectories, heatmaps, and gaze videos, and offering actionable design optimizations.
The article explains the concept of inclusive design, its growing importance in product development, the relationship with accessibility, recent governmental initiatives in China, and practical principles for designing B‑to‑B products that cater to diverse user groups such as the elderly and people with disabilities.
This article explores the concept of convenience in user experience, its historical roots, academic definitions, its impact on purchasing behavior, and presents four practical strategies for designers to create genuinely convenient products while acknowledging situations where convenience may be irrelevant.
By applying a two‑minute design rule and data‑driven UI choices—static placeholders, split‑screen micro‑interactions, 3D visualizations, and story‑rich imagery—the 58 campus recruitment portal boosted candidate experience, increased conversion rates, and set a blueprint for future immersive web experiences.
This article explains what cognitive biases are, why they arise, and how designers can strategically apply specific biases at the attention, decision, feeling, and revisit stages of user experience to improve product usability and achieve business objectives.
This article analyzes how a home‑cleaning platform increased Chinese New Year service orders by designing a multi‑service ordering flow, comparing four packaging options, selecting a package‑recommendation model, eliminating three key friction points, and validating the solution through A/B testing and metric improvements.
This article explains the concept of architecture, outlines five ways business architecture influences product design, and details modular and progressive approaches for SaaS product architecture, including practical examples, MVP evolution, and strategies for scalable, flexible product development.
This article analyzes how shifts in consumer mindset, the Fogg behavior model, and the AIDTAS marketing framework can be applied to family‑service products to identify key decision factors, enhance motivation, reduce friction, and design targeted conversion pathways that boost online conversion rates.
This article walks through a five‑stage process—data research, group discussion, keyword definition, persona enrichment, and portrait drawing—to create a consistent, empathetic, rational, and direct tone of voice for B2B tool UX copy, illustrated with real examples and visuals.
The March 24 online forum co‑hosted by Baidu MEUX and the Information Accessibility Society highlighted the current state of app accessibility in China, presented expert research on senior‑friendly design, and outlined concrete actions—ranging from expanding retrofitting to user‑centered standards—to foster an inclusive digital ecosystem for older adults and people with disabilities.
This case study details Baidu App's redesign of default avatars by applying Jungian personality types, creating 12 animal‑based personas, enhancing user identity, boosting community interaction, and ultimately increasing user stickiness and product engagement.
The article details Tianxing Financial’s ten‑month design overhaul, outlining how a unified design system and component library were built to harmonize five business modules, streamline UI consistency, improve brand perception, and boost development efficiency across the financial app ecosystem.
This article breaks down comment‑section design into three dimensions—product type, comment‑viewing experience, and interaction mechanics—and offers nine practical considerations, covering comment categories, display formats, sorting methods, navigation patterns, gesture controls, input guidance, and feedback strategies.
This article reviews the 2021 Zhixing Spring Travel campaign, detailing the design direction, activity decomposition, PRD refinement, visual guidelines, and the application of a lightweight pseudo‑3D style and the distinctive “回” symbol across the UI to create a cohesive, trendy user experience.
This article recounts Ant Group’s SEE Conf 2022 presentation on Yu'ebao’s brand‑youngification, detailing the strategic background, visual‑identity overhaul, new IP creation, cross‑brand collaborations, experiential design tactics, monthly product launches, and key takeaways for product managers aiming to engage Gen‑Z.
Recruit Cat, a B‑side recruitment app, leverages a Chinese‑style IP and blind‑box concept to convey positive energy, warmth, and fun, turning the brand into an emotional carrier that resonates with CEOs, managers, and HR, ultimately boosting user affinity and product reputation.
This article explores the challenges of graph editor design, presents a three‑pillar solution—protecting control, providing flexibility, and maintaining immersion—and illustrates each principle with real‑world examples and case studies to help designers create more efficient, user‑friendly visual programming tools.
This article shares a systematic design research approach and practical guidelines that help B2B tool teams identify low self‑service rates, apply targeted UX solutions, and validate improvements, ultimately raising user self‑service adoption from near zero to nearly 80 percent.
This article presents a comprehensive study of the factors that motivate users to engage with embedded app games, combining qualitative interviews, quantitative surveys, and Self‑Determination Theory to build a six‑dimensional motivation model that guides product designers in creating growth‑focused gamified experiences.
The article explains why and how to use the GSM (Goal‑Signal‑Metric) model in product design, detailing its definition, applicable scenarios, step‑by‑step implementation, and a real‑world case study that demonstrates its value for aligning business, user, and design objectives.
This article explains how 58 Local leveraged localized visual and textual cues, upgraded icons, refined reading experiences, and introduced adaptive font sizes to create a more relevant and user‑friendly product for lower‑tier cities and older users.
This article details the background, design process, style selection, component theory, color definition, workflow, and enterprise-wide application of a modular illustration system that enhanced visual appeal, streamlined collaboration, and empowered product development across multiple platforms.
This article outlines a comprehensive user‑experience design SOP, detailing each phase from requirement gathering and review through research, interaction and visual design, prototyping, delivery, acceptance, and post‑project retrospection, helping both newcomers and seasoned designers improve efficiency and quality.
This article walks through the complete design process of the 58 Home Service app, from initial product positioning and business model analysis, through user research and journey mapping, to branding, user‑path optimization, service standardization, growth and content systems, illustrating how designers add value from 0 to 1.
This article examines the challenges of managing diverse product lines within a one‑stop R&D platform, outlines the design‑driven solutions such as UI standardization, modular architecture, and a customizable workbench, and shares the resulting 61% increase in active users and future improvement plans.
This article introduces the “delayed enhancement” design principle for video feed ads, explains its two‑stage presentation of conversion components, and details timing, visual and interactive guidance, as well as information and conversion pre‑position tactics that together improve ad conversion rates.
This article outlines Beike Zhaofang's data governance framework, covering its purpose, three core dimensions—sharing, accuracy, and usability—how the scope is focused based on company characteristics, the necessity of data convergence and efficiency building, product architecture, target management, operational experiences, and challenges with corresponding measures.
This case study outlines how a cross‑functional design team re‑examined meeting‑room usage, identified low utilization, set clear product goals, implemented shorter reservation slots, room‑grab features, richer room details, and system integrations, resulting in a 26% rise in daily bookings and improved efficiency.
This article explains how designing a dual core‑loop system—combining short internal loops with larger external loops—creates meaningful gamified experiences that boost user motivation, engagement, and retention while avoiding the pitfalls of overly simplistic badge‑only approaches.
From concept to 3D model, this article details how 58 Home’s new mascot ‘Dun Dun’ was conceived, designed, and animated—covering brand‑value integration, color strategy, brainstorming categories, sketch selection, 3D rendering, scene creation, and interactive animations that bring the character to life within the app.
