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Baidu MEUX
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Baidu MEUX

MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]

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Recent Articles

Latest from Baidu MEUX

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Baidu MEUX
Baidu MEUX
Dec 20, 2023 · Artificial Intelligence

How AI‑Driven Design Projects Empower University Students in an 8‑Week MEUX Collaboration

In September 2023 Baidu's Mobile Ecosystem User Experience team partnered with Beijing University of Science and Technology for an eight‑week "AIGC and Application Design" course, guiding over a hundred industrial‑design students through AI‑enhanced prototype projects that culminated in dozens of practical, award‑winning solutions.

AIAIGCCollaboration
0 likes · 12 min read
How AI‑Driven Design Projects Empower University Students in an 8‑Week MEUX Collaboration
Baidu MEUX
Baidu MEUX
Dec 13, 2023 · Artificial Intelligence

How AI‑Generated Images Supercharged Baidu App’s Ad Growth

This case study details how MEUX’s designers leveraged Stable Diffusion to mass‑produce high‑quality ad images for Baidu App, overcoming the scalability challenges of personalized advertising through prompt engineering, template design, and human‑AI collaboration.

AI-generated imagesStable Diffusionadvertising automation
0 likes · 10 min read
How AI‑Generated Images Supercharged Baidu App’s Ad Growth
Baidu MEUX
Baidu MEUX
Dec 6, 2023 · Product Management

Baidu Search’s Personalized Gaokao Experience: Design, Usability, and Growth

This case study details how Baidu Search transformed its Gaokao services by introducing a full‑process personalized companion module, an intuitive volunteer‑selection tool, and an efficient information architecture, resulting in higher user engagement, improved satisfaction, and notable growth in the 2023 exam season.

Baidu SearchGaokaoinformation architecture
0 likes · 10 min read
Baidu Search’s Personalized Gaokao Experience: Design, Usability, and Growth
Baidu MEUX
Baidu MEUX
Nov 22, 2023 · Product Management

How Full‑Screen Immersive Lists Boosted Efficiency and Satisfaction on Baidu’s B‑End Platform

This case study explains how Baidu’s commercial B‑end platform redesigned its list module with a full‑screen immersive framework, multi‑tab interactions, combined filtering, and intelligent query, resulting in a 1.3× increase in visible information, up to 90% faster operations, and customer satisfaction rising from 53.9% to 82.6%.

B2B platformUX designlist optimization
0 likes · 9 min read
How Full‑Screen Immersive Lists Boosted Efficiency and Satisfaction on Baidu’s B‑End Platform
Baidu MEUX
Baidu MEUX
Nov 15, 2023 · Product Management

How Baidu Revamped Its Gaokao Campaign: From Youthful Visuals to AI‑Powered Design

This article reviews Baidu's three‑year evolution of its Gaokao promotion—starting with youthful visual branding in 2021, moving to intelligent, AI‑enhanced experiences in 2022, and finally adopting collaborative efficiency and AI‑generated assets in 2023—to illustrate how product design, branding, and technology were aligned with changing market demands.

AIBaiduGaokao
0 likes · 7 min read
How Baidu Revamped Its Gaokao Campaign: From Youthful Visuals to AI‑Powered Design
Baidu MEUX
Baidu MEUX
Nov 8, 2023 · Fundamentals

How Design Teams Boost Video Engagement: A Deep Dive into Collaborative Strategies

This article explores how design and product operation teams collaborate on video‑focused campaigns, detailing the project background, user‑interest metrics, problem‑solving methods, visual‑effect design, brand imprint creation, and future iteration plans to drive user retention and platform activity.

UX strategybrand imprintdesign collaboration
0 likes · 11 min read
How Design Teams Boost Video Engagement: A Deep Dive into Collaborative Strategies
Baidu MEUX
Baidu MEUX
Nov 1, 2023 · Frontend Development

Why Infinite Scroll Is Harmful and How Designers Can Stop It

The article examines the origins, benefits, and serious technical, accessibility, and psychological drawbacks of infinite scrolling, highlighting how it fuels addiction and hampers SEO, and proposes practical design interventions—such as explicit load‑more buttons, end‑of‑feed cues, and usage timers—to help users regain control.

UX designaddictiondesign ethics
0 likes · 13 min read
Why Infinite Scroll Is Harmful and How Designers Can Stop It
Baidu MEUX
Baidu MEUX
Oct 18, 2023 · Product Management

How Baidu Baike Transformed from Knowledge Search to Interactive Exploration

Baidu Baike’s design team reimagined the encyclopedia from a static search‑driven service into an interactive knowledge‑exploration experience by restructuring the page framework, modernizing visual language, adding immersive containers, and building a scroll‑based linked layout, resulting in higher user engagement and satisfaction.

Product RedesignUX designinformation architecture
0 likes · 8 min read
How Baidu Baike Transformed from Knowledge Search to Interactive Exploration
Baidu MEUX
Baidu MEUX
Oct 11, 2023 · Frontend Development

How Scenario‑Driven Design Revamps Baidu Search’s Design System

This article explains how Baidu Search’s design system was restructured using scenario‑driven thinking, detailing the challenges of asset redundancy and inconsistency, the three‑phase overhaul (unify, engineer, tool), and the resulting improvements in asset clarity, maintainability, and consumption efficiency.

Component LibraryDesign SystemFrontend
0 likes · 16 min read
How Scenario‑Driven Design Revamps Baidu Search’s Design System