MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This article explains why user satisfaction matters, outlines a five‑step process for constructing a satisfaction model—including goal definition, metric collection, definition, attribution, and weighting—and describes how to validate the model through content and structural validity checks.
This article introduces the “delayed enhancement” design principle for video feed ads, explains its two‑stage presentation of conversion components, and details timing, visual and interactive guidance, as well as information and conversion pre‑position tactics that together improve ad conversion rates.
This article traces the history of web design from early fixed‑size screens and table‑based layouts, through the rise of responsive design with media queries, to emerging concepts like user‑preference media queries and container queries that promise a more component‑driven, personalized future.
This article walks through the complete design process of the online tabletop game “One Night Werewolf,” covering story world‑building, scenario‑driven gameplay, card visual design, emotion‑focused animation, and technical implementation that together created a compelling, high‑engagement mini‑game experience.
This article explores subtle yet impactful web form design decisions—including whether to add colons to labels, the optimal label‑field alignment, marking required versus optional fields, using sensible default values, and setting input widths—backed by usability research and practical recommendations for creating efficient, user‑friendly forms.
Based on China’s 2020 national reading survey, this study redesigns Baidu Mobile’s article pages by adapting screen‑friendly fonts, optimizing font weight, spacing, and punctuation rules, applying Chinese typographic standards to improve readability, efficiency, and visual appeal for billions of mobile readers.
This article explores how game design principles—such as empathy, flow, responsibility, community, and challenge—can be transformed into emotional "spells" that enrich live‑streaming experiences, boost user engagement, and drive measurable business outcomes.
This case study explores how Baidu’s Lemon Aesthetic brand leveraged Baidu App’s natural traffic to transform search queries into a structured medical‑beauty knowledge experience, using user research, KPI‑driven design, MVP validation, and A/B testing to boost engagement, conversion, and brand authority.
Facing a rapidly aging population, Baidu’s Big Font app combines AI‑driven large‑font interfaces, high‑contrast colors, extended audio cues, simplified gestures, and voice‑over features to create an accessible, emotionally supportive mobile experience that addresses seniors’ visual, auditory, motor, and cognitive challenges.
This article explains why post‑COVID mini‑program platforms need a dedicated B2B assessment system, outlines the three‑layer evaluation model, describes metric design, sampling strategies, and result analysis, and shows how the insights guide platform growth and merchant success.
