How iMoutai’s Four‑Year Digital Evolution Turns a Flash Event into a Consumer‑Centric Ecosystem
The article examines iMoutai’s four‑year digital transformation—from solving trust issues with transparent online purchase to building a consumer‑focused ecosystem that leverages flash events, a low‑barrier social app, diversified product lines and a traffic‑hub channel model, now serving 93 million users and generating 215 billion RMB in a single quarter.
