Data is a company's core asset, and digitalization is its core strategy. Digital Planet focuses on exploring enterprise digital concepts, technology research, case analysis, and implementation delivery, serving as a chief advisor for top‑level digital design, strategic planning, service provider selection, and operational rollout.
The article argues that most enterprise AI projects fail because leaders treat AI as a novelty to showcase rather than a strategic tool for business‑process redesign, citing real‑world cases of AI‑driven customer service and approval automation that increased complaints and missed cost‑saving goals.
The article explains how “scene power” reshapes consumer behavior in an era of abundant material goods, describing a three‑layer logic—attraction, immersion, and conversion—while showing how instant retail, space equalisation and competition‑boundary collapse turn everyday locations into compelling consumption scenes.
This week’s AI roundup highlights DeepSeek’s shift from a temporary 75% discount to permanent pricing for its V4‑Pro model, Anthropic’s release of the flagship Claude Opus 4.8 with major performance gains, and a series of notable developments from Microsoft, OpenAI, Apple, the Vatican, and more, illustrating the intertwined trends of rapid tech iteration, massive capital flows, and emerging ethical debates.
Months after Kweichow Moutai launched its market‑oriented transformation, distributors report faster sales, steadier prices, a shift from hoarding to regular consumption, and a new service‑focused channel role that blends local cultural experiences, private‑domain operations, and digital tools to create sustainable C‑end assets.
A deep dive into the sharp sales decline of traditional FMCG distributors reveals that over‑stocking, price‑war induced margin squeeze, slow execution chains and aggressive competitor moves—driven largely by manufacturers' outdated policies—are the primary culprits, and outlines how digital correction and proactive manufacturer reforms can reverse the trend.
The article analyzes why beverage brands’ shelf‑fee investments underperform compared with alcohol in convenience stores, identifies profit‑model, product‑cost, and channel‑power mismatches, and proposes a three‑step solution—precise outlet targeting, profit‑sharing value creation, and digital fee control—to reduce fees by 30% and lift sales by 50%.
The Chinese Liquor Association and Meituan Flash Purchase teamed up nine top brands to launch a 50ml "T9" mini bottle, shifting from deep‑distribution inventory sales to scenario‑driven instant retail and full‑domain fan selling that captures real‑time consumer data and re‑engages younger drinkers.
In the AI‑driven era of 2026, data professionals need to focus on five high‑impact capabilities—data governance, practical large‑model usage, MLOps, data storytelling, and AI compliance—to stay indispensable, with each skill backed by industry reports, job growth data, and concrete learning pathways.
The article examines how Coca‑Cola’s AI‑powered Fanta in Japan slashed new‑product development time by 70%, highlights the critical role of high‑quality local consumer data, exposes data gaps faced by domestic beverage brands, and proposes QR‑code driven data collection and a full‑domain fan‑selling strategy as essential steps for competitive AI adoption.
Despite two decades of market dominance, Pocari Sweat and Gatorade are losing ground to newcomers Alien and BuShuiLa as China's electrolyte‑drink segment explodes, driven by rapid digitalization, five‑code infrastructure, and a shift from product‑centric deep distribution to user‑relationship‑centric "full‑scope fan‑sale".
