Overview of Recent Alibaba Mama Research Papers Presented at KDD 2021 on Advertising and AI
At KDD 2021, Alibaba Mama presented six papers that introduced a unified constrained‑bidding solution, a deep‑learnable auction mechanism, real‑negative training for delayed‑feedback CVR, a contextual‑bandit advertising strategy recommender, a multi‑agent cooperative bidding game, and an uncertainty‑aware exploration model, all of which have been deployed to boost platform revenue and advertiser performance.
