This case study details how the internal collaboration platform "Meishi" at 58 Group was redesigned through user research, data analysis, visual branding, and service touchpoint upgrades, resulting in improved efficiency, stronger brand perception, and a sustainable experience iteration framework for over 20,000 employees.
This article explains why copywriting is a critical yet overlooked element of product design, outlines Keep’s challenges with inconsistent copy, and presents a three‑principle framework—Accurate, Concise, Friendly—that led to measurable improvements in user experience and retention.
A well‑crafted search result page—comprising a clear search box, organized results with categorisation, filtering and sorting, and smart recommendations—helps mobile users quickly locate desired content, reduces frustration during empty results, and boosts overall product satisfaction.
This article explains the F‑shaped reading pattern discovered through eye‑tracking studies, shows how it influences users' visual flow on web and app interfaces, and offers practical UI design tips—like emphasizing visual focal points and using motion—to guide attention effectively.
This article outlines essential design principles for onboarding new users, covering what information to convey, various presentation formats such as splash screens, overlay guides, bubble tips, tutorial flows, empty‑state prompts, interactive cues, and pre‑loaded tasks, plus practical takeaways for creating concise, engaging, and unobtrusive user experiences.
This article examines how users compare and switch between multiple apps of the same type—such as video, social, and real‑estate platforms—highlighting the impact of consistent UI patterns, reading modes, and filter designs on user comfort, cognitive load, and overall retention.
This case study details how a team of UX designers and researchers analyzed office waste‑sorting challenges, identified employee, cleaning staff, and company stakeholder needs, and created a simple, gamified recycling bin that boosted participation, reduced labor, and inspired a company‑wide rollout.
This article explains the concept, advantages, proper techniques, typical use cases, characteristics, and drawbacks of card‑based UI design, illustrating how it adds visual hierarchy and flexibility while also noting when list‑style interfaces may be more appropriate.
This article explains why empty (exception) states are crucial in UI design, categorizes six common types such as network errors, data consumption, load failures, no search results, permission issues, and features under construction, and offers practical examples and visual guidelines for each.
This article details 58租房’s end‑to‑end redesign of its roommate‑finding feature, covering user pain‑point analysis, a richer roommate information model, split‑step data collection, UI enhancements for search efficiency, and the establishment of business and usability metrics to validate the improvements.
The iQiyi Technology Salon’s AI Technology Practice and Application series explains how AI reshapes entertainment by automating video and audio production, optimizing short‑video flows, enabling intelligent search, and leveraging big‑data analytics for behavior analysis, intent recognition, and personalized recommendations, supported by iQiyi’s robust AI platform.
This article examines how design‑focused techniques such as preloading, non‑blocking scrolling, and efficient DOM recycling can dramatically improve the perceived responsiveness of infinite‑scroll lists, drawing on the Google RAIL model and user‑experience research.
This article examines how the Koala Shopping app’s homepage live‑streaming module balances the host’s presence with product displays, using selective carousel rotation and static framing to create clear visual cues and a cohesive user experience.
This article showcases three thoughtful UI design techniques used in Ctrip's flight ticket pages—highlighting how tomorrow's tickets are prioritized at night, price trends replace traditional calendars, and a dynamic bottom filter bar enhances both selection clarity and immersive browsing.
This article examines Taobao’s homepage recommendation system, comparing the full‑page browsing mode that displays a continuous stream of items with the section‑focused mode that groups products into distinct blocks, highlighting their design principles, user experience implications, and underlying recommendation strategies.
This case study explains how 58.com’s recruitment platform leveraged an offline‑promoter mini‑program to attract, convert, and retain B2B merchants by designing a safe, lightweight, professional, and efficient user experience that maximizes high‑quality lead acquisition.
This article explains how visual designers can leverage data analysis to demonstrate design value and drive conversion in Yellow Pages operations, covering design insights, strategic visual tactics, template standardization, and reinforced user guidance that together increased traffic conversion by 40%.
This article explores Zhihu’s product design workflow, from requirement gathering and solution planning through design output and effect evaluation, highlighting the role of intuition, visual communication, metric-driven assessment, and how design uniquely adds business value and bridges user experience with product strategy.
This article explores the multifaceted criteria for evaluating a good recommendation system, covering macro and micro perspectives, product domain considerations, information retrieval, algorithmic accuracy, user experience, and business impact, and outlines a systematic iteration process for continuous improvement.
This article explains fundamental data‑analysis methods, introduces the AARRR user‑growth model with key metrics for each stage, and presents practical tools such as user path analysis, funnel conversion, heatmaps, and A/B testing to help product teams make data‑driven decisions and continuously improve user experience.
This article examines the challenges of evolving a corporate instant‑messaging product from its early stages to a sophisticated mobile version, using Suning’s Bean Sprout app as a case study to illustrate strategic mindset shifts, competitive analysis, visual redesign, icon simplification, color refinement, and user‑centered feature prioritization.
Microcopy—those brief UI messages and prompts—plays a crucial role in user experience by guiding actions, reducing friction, and even increasing conversion rates, as demonstrated through real‑world examples and A/B testing insights.
This article explains the four core graphic design principles—contrast, repetition, alignment, and proximity—and shows how applying them to financial product interfaces improves readability, influences price perception, builds trust, and guides user behavior through thoughtful visual hierarchy and currency presentation.
This article explores essential navigation design principles, various navigation patterns such as top menus, sidebars, breadcrumbs, tabs, pagination, steps, and dropdowns, and demonstrates their application through a case study of Suning Logistics' Tianyan platform, offering practical guidance for creating coherent, user‑friendly web interfaces.
This article dissects the 2019 Spring Festival (春运) campaign by 58.com, revealing how a win‑win design mindset, data‑driven insights, and integrated business collaboration transformed user experience, increased traffic, and delivered measurable results across multiple channels and game‑based interactions.
This guide explains how product managers and UX professionals can conduct effective competitive analysis by adopting user‑centric scenarios, avoiding common pitfalls, continuously learning industry trends, and following a structured five‑step process that leads to clear conclusions and impactful presentations.
This article examines banner advertising from a user‑centric perspective, exploring how data‑driven analysis, clear readability, and emotional design combine to improve precision, comprehension, and click‑through rates, ultimately guiding designers to create more effective promotional visuals.
This article examines the core challenges of content distribution on LOFTER, outlines a universal distribution framework based on content, channels, and users, analyzes content organization structures, production controls, value assessment, and channel strategies, and proposes improvements for LOFTER's ecosystem.
The article shares personal stories of Chinese individuals whose everyday perception of sunsets and objects is muted by color‑weakness, explains that about 8 % of men and 0.5 % of women are affected, and highlights emerging aids such as EnChroma glasses, software tools, and large‑scale video‑streaming color‑weak modes that improve accessibility and underscore engineers’ role in creating inclusive visual experiences.
This article examines the redesign of SuNing Group’s big‑data center “慧眼” project, illustrating how design verification and quantitative analysis—using the GSM model—guided UI changes, improved data‑board visibility, and provided measurable UX metrics for future iterations.
This article uses Suning Group’s data‑center “慧眼” redesign as a case study to explain the purpose and practice of quantitative design verification, covering concepts, the GSM model, metric derivation, UI evolution, and lessons for improving user‑experience decisions.
This article explores how a scenario‑driven approach reshapes e‑commerce by analyzing user demands, enriching the shopping experience with panoramic, AR, VR, and live‑streaming solutions, and detailing the design, prototyping, and productization processes that enable seamless, immersive, and one‑stop purchasing for modern consumers.
This article examines common issues with registration and login prompt designs—misuse of dialog boxes, unclear messaging, and inconsistent styling—then proposes a unified, scenario‑driven style guide that distinguishes front‑end and back‑end prompts, improves consistency, accuracy, and user flow efficiency.
This article explains the concept of immersive experience design, illustrates it with examples from VR movies, art exhibitions, theme parks, and digital products, and distills the common principles—scene creation, storytelling, role immersion, and interaction—that engage all five senses and shape future experiences.
This article explores how psychological principles such as Weber's law, attention, memory, framing effects, sensory adaptation, and Gestalt laws influence UI design decisions, encouraging gradual, subtle redesigns that align with user perception and improve overall user experience.
The article examines the evolution of online communities, classifies them into vertical and platform types, highlights new‑era traits such as youth focus, rich media, and fragmentation, and applies these insights to evaluate 58 Tongcheng’s community product and suggest feature improvements for younger blue‑collar users.
This article guides designers on avoiding wasted effort by ensuring their designs directly support business goals, explaining how to identify key product functions, integrate cross‑team insights, and adopt continuous learning to keep designs relevant and impactful.
The article explains why users feel motion sickness when they lack control, outlines six practical methods—eliminating uncertainty, providing timely feedback, avoiding learned helplessness, tracking processes, creating ritualistic cues, and offering alternative control—to preserve users' sense of control and enhance overall product experience.
This article shares a comprehensive approach to improving the experience of backend admin systems, covering why experience matters, measurement methods such as satisfaction surveys and user‑experience maps, and practical design solutions like homepage redesign, notification tiering, complex form optimization, and transparent workflow visualization.
This case study details how NetEase’s AR platform redesign, driven by designers through problem discovery, feature reverse‑engineering, and design reconstruction, improved AR experience efficiency, enhanced content sharing, and strengthened business cooperation for both B‑side and C‑side users.
At the World Internet Conference, Ant Group Vice President and Chief Data Scientist Qi Yuan emphasized that artificial intelligence can dramatically improve risk management, lower operational costs, and enhance user experience, citing examples such as the micro‑loan risk‑control model, the visual‑inspection tool ‘Dingsunbao’, and AI‑powered smart customer service.
The article analyzes Tencent Cloud's journey of turning its complex B2B console into a mobile-friendly assistant by leveraging WeChat public accounts and mini‑programs, detailing user pain points, platform selection, capability mapping, identity unification, growth tactics, and UX refinements.
This article examines the relationship between graphical user interfaces (GUI) and voice user interfaces (VUI), highlighting how VUI offers more natural, low‑learning‑cost interactions while GUI provides richer information, and outlines shared design principles—visibility, consistency, familiarity, and guidance—that can improve AI‑driven conversational products.
The article outlines a product‑focused case study that uses the What‑Why‑How framework to identify pain points on 58 Rental’s homepage, redesigns key entry points such as urgent‑task, content‑discovery, fast‑search, and activity doors, and reports measurable improvements in user conversion and satisfaction.
This article explains the concept of flow experience, outlines the three conditions that trigger it, and translates psychological insights into five practical product‑design principles—clear goals, timely feedback, gamification, attention capture, and control—to help creators build more engaging, immersive digital products.
In the fast‑moving internet era, product homogeneity forces designers to focus on high‑quality user experience, and this article explains how minimalist design—rooted in the "less is more" philosophy—addresses user limits through clear concepts, user types, and four practical methods (delete, organize, hide, transfer).
Visual designers must go beyond aesthetics by embracing product thinking and design thinking; this article breaks down the three layers—product thinking, visual strategy, and visual execution—showing how they interconnect like a ship’s navigation system to guide designers toward user‑centered, impactful outcomes.
This article explains the concept of UI metaphor design, categorizes common visual, auditory, and haptic metaphors, and outlines four design approaches—conceptual, feature‑based, structural, and behavioral—providing concrete examples and illustrations to inspire effective interface design.
This guide presents a three‑dimensional map that positions twenty common user‑experience research methods across attitude‑vs‑behavior, qualitative‑vs‑quantitative, and product‑usage scenarios, helping designers select the most suitable technique for each product development stage.
This article examines why a Japanese sushi‑style food‑play kit confuses adults but works for children, exploring universal design language, two generic design processes, and practical steps to create an intuitive, culture‑independent user experience.
The article examines front‑end architecture by highlighting its primary focus on user experience, performance, reliability, tooling choices, and engineering difficulties such as monitoring and caching, arguing that front‑end architects must balance these factors just like their back‑end counterparts.
Since its 2016 launch, Didi’s Driver‑Passenger Co‑Display (司乘同显) has evolved into version 2.0, delivering real‑time synchronized navigation, traffic and route data for both riders and drivers, boosting information freshness, reducing calls, and improving ride‑hailing efficiency across multiple service lines.
This article explores how giving users emotional guidance, immersive storytelling, participatory interaction, skeuomorphic visuals, and strategic whitespace can turn product design from a static showcase into a dynamic, user‑driven experience that sparks curiosity and deeper engagement.
Tencent Cloud created a mobile assistant by integrating WeChat public accounts and mini‑programs, turning key console functions—account management, resource monitoring, and quick actions—into a unified, push‑notified experience that overcomes B2B operational, timing, and notification challenges, boosting efficiency for hundreds of thousands of users.
This article examines how traditional attribute‑based (X‑type) and user‑label‑based (Y‑type) product classifications affect shopper behavior across three scenarios—browsing, precise search, and casual exploration—and offers practical strategies for combining both approaches to improve e‑commerce category design and operations.
The article explores how everyday filter mechanisms—like library searches, supermarket aisles, and mobile app interfaces—help users make faster decisions, explains three main filter designs (inline, drawer, list), showcases real‑world examples, and offers practical guidelines for creating simple, efficient filter UI.
This article shares fifteen practical UI design principles for card‑based games, covering art style selection, player‑targeted aesthetics, consistency with game lore, leveraging known IPs, creating distinctive visuals, simplifying interfaces, ensuring usability on mobile, and enhancing overall player experience.
This article outlines a systematic approach for designing B2B product websites, covering content strategy, user and product analysis, narrative structuring, visual and emotional design, and conversion tactics to ensure the site tells a compelling story that drives user engagement and sales.
This article details Suning.com’s comprehensive redesign of its mobile app home page, outlining the design goals, visual language updates, scene‑based categorization, iPhone X adaptation, modular layout, and interaction improvements aimed at boosting usability, conversion and brand immersion.
This article examines common misconceptions about design thinking, explains its true interdisciplinary nature, and shows how integrating design thinking with product, business, and technology teams can drive innovation, improve user experience, and create measurable business outcomes.
This article outlines six 2018 interaction design trends—including all‑sense experiences, screen‑less interfaces, emotionalized devices, natural voice interaction, AI‑driven personalization, cost‑effective interactions, and seamless online‑offline integration—backed by real‑world product examples and visual illustrations.
This extensive article outlines the essential knowledge system for product managers, covering professional concepts, work philosophy, methods and tools, analysis techniques, documentation standards, project management, data analysis, and product operations, emphasizing continuous learning and systematic thinking to ensure reliable, high‑quality product delivery.
The 2017 China Cloud Computing Evaluation Report by Tingyun analyzes major cloud providers across user experience, performance, availability, and ease of use, using a 132‑item questionnaire and verification tests to deliver regional performance scores and comprehensive provider rankings.
The article examines how preemptive or predictive UI designs—often called "dark mode"—can overwhelm users with hidden choices, and proposes transparent "light mode" strategies that restore trust, give control, and help users make better decisions without sacrificing convenience.
Meitu leverages its vast user base and massive image‑video library to build a personalized recommendation system that tackles information overload by quickly surfacing relevant content, while exploring challenges such as timeliness, cold‑start scenarios, and diversity to enhance overall user experience.
This article introduces the concept of sensory design, explains its psychological basis, outlines a four‑stage workflow—from modeling user behavior to data‑driven validation—and provides practical examples and tools for creating consistent, low‑noise product experiences that align user emotions with design outcomes.
This article explains why “no results” search pages are a critical UX challenge and provides a step‑by‑step framework—prevent, recover, and repurpose—to transform empty results into helpful experiences that retain users and boost conversion rates.
The article analyzes the chaotic state of Android push notifications in China, explains the government's United Push Alliance initiative, details the proposed unified SDK architecture, and offers practical guidance for developers to build efficient, user‑friendly, and secure push systems.
This article explains what augmented reality (AR) is, how recent breakthroughs like Pokemon Go have popularized it, and outlines three practical ways brands can leverage AR—guidance, design visualization, and training—while offering concrete design guidelines for creating effective AR applications.
The article details Suning’s Biu unmanned store concept, describing its AI‑driven facial recognition, cloud POS, open‑space design, big‑data‑guided shelf management and the design challenges of creating a seamless, phone‑free shopping experience that blends physical and digital realms.
This article introduces eight visually impressive Linux distributions—elementary OS, Deepin, Solus OS, Nitrux, KDE Neon, feren OS, Pop!_OS, and Zorin OS—highlighting their origins, key features, and reasons why users might choose each one for a beautiful and user‑friendly desktop experience.
In this talk, a Tencent founder shares practical insights on startup strategy, from identifying user pain points and delivering exceptional user experience to leveraging cross‑industry opportunities, adapting to market shifts, aligning management with strategy, restructuring organizations, prioritizing core areas, and building a trusted founding team.
This article shares a designer’s three‑year experience creating live‑streaming features for an education platform, outlining the end‑to‑end workflow, key design considerations before, during, and after broadcasts, and practical principles for balancing user needs, technical constraints, and product goals.
This article explores how product managers can decide between business‑oriented and technology‑oriented requirement‑analysis approaches for large‑scale IT systems, highlighting the trade‑offs, impact on user experience, and practical tips for combining both methods to build robust, user‑friendly solutions.
This article explains how interaction designers can interpret and implement operational requirements—such as acquisition, retention, and activation—using the NetEase Yanxuan invitation feature as a case study, balancing business goals with clear, user‑friendly design.
The workshop, led by a Tencent interaction‑design specialist, guided participants through the entire product creation lifecycle—from planning and role responsibilities to interaction‑design fundamentals—then used colored‑hat brainstorming and a simplified Google Sprint to prototype ideas, present sketches, and award the top three teams.
This guide explains why onboarding matters, outlines its three core functions—greeting, information delivery, and engagement—and provides practical design tips such as prioritizing content, using custom illustrations, concise copy, animation, clear pagination, and optional skip options to create a smooth first‑time user experience.
This article explains how applying story thinking to the entire design process—from user research and persona creation to prototyping and validation—enhances empathy, clarifies problems, and drives more compelling, user‑centered solutions.
The article details how Didi’s internal app “Orange Pile” consolidated scattered workplace tools into a single mobile platform, describing the technical challenges, security measures, user‑experience improvements, ecosystem integration, adoption metrics, and future development plans.
The article explains how understanding and designing clear community product rules—from guiding user behavior to structuring core services and adding value‑added features—creates a virtuous cycle that boosts user acquisition, engagement, retention, and overall product success.
This article explains why designers need product thinking and breaks down the five key mindsets—user‑centered, logical, data‑driven, marketing, and project thinking—providing practical examples and actionable steps to boost influence, career growth, and design impact.
This article explores the evolution of human‑computer interaction across PC, mobile, and AI eras, explains B.J. Fogg’s B=MAT behavior model, and offers practical design tactics—such as motivation hooks, cost reduction, and conditioned reminders—to influence user behavior in modern digital products.
This article explains the fundamentals of UI design, covering its definition, key components, and the distinct approaches for game interfaces and mobile applications, highlighting how visual appeal and functional interaction together create effective user experiences.
This article explains Plutchik’s emotional theory, outlines his eight basic emotions and their opposites, shows how the wheel visualizes complex emotional blends, discusses criticisms such as missing pride and shame, and demonstrates how designers can use the model to create more resonant user experiences.
This article explains the IKEA effect—a cognitive bias where users value products they help create—and outlines how designers can craft low‑effort, high‑reward tasks, align user skills and contexts, and integrate these principles into product experiences to boost engagement and loyalty.
The 2017 Direct Banking App Evaluation, conducted by Sina Finance and Baidu MTC, objectively assesses 60 Chinese banks' mobile banking applications across technical performance, user experience, functionality, security, and growth dimensions using a detailed 58‑item scoring rubric.
This article recounts the development of Ctrip's graphical captcha system, describing its early .NET‑based implementation, the challenges encountered such as uniform difficulty, limited data collection, and poor user experience, and how successive redesigns—including multilingual support, adaptive difficulty, and slider‑plus‑character selection—balanced security and usability.
This article explains Google’s HEART framework—Happiness, Engagement, Adoption, Retention, and Task Success—detailing how each metric is measured and improved through surveys, analytics, cross‑platform prompts, onboarding flows, and targeted UI tweaks to enhance overall product experience.
This article explores how thoughtful microcopy—tiny UI text elements—can turn empty screens into engaging, personality‑rich experiences by aligning visual design, brand voice, and user emotions, offering practical guidelines and examples for product designers.
This article presents ten practical guidelines—ranging from preserving the original query to offering alternative suggestions for empty results—to help designers and product managers create more effective, user‑friendly search result pages that boost engagement and conversion.
This article explains why visual hierarchy is crucial in interface design, outlines four key dimensions—size, spacing, content form, and color—and demonstrates their application through real‑world case studies that improve user focus and reduce cognitive load.
This article explores how preserving or cleverly simulating users' sense of control—through primary and secondary control, illusion of control, proper response, explanatory and substituted control, and avoiding learned helplessness—enhances user experience across digital products, illustrated with real‑world examples and design guidelines.
This article outlines practical guidelines for incorporating video into web and mobile interfaces, emphasizing the need for textual alternatives, automatic mute, concise content, strong first impressions, user control, accessibility, and clear calls to action after playback.
This article analyses dozens of Chinese e‑commerce interactive marketing campaigns, comparing their design styles, value propositions, user‑experience patterns and technical tricks to explain why certain activities attract and retain users while others fail.
This article explains why merely meeting product metrics isn’t enough, advocates adding emotional connection and “soul” to designs through purposeful principles, fun elements, the KANO model, and persuasive communication with stakeholders, offering concrete examples and actionable guidelines for product designers and managers.
This article outlines a practical framework for crafting mobile onboarding experiences, distinguishing explanatory and actionable elements, and shows how to integrate them to guide users from first contact to core product value, ultimately boosting engagement and conversion.
In an era of information overload, this article explores how emotional and psychological principles—instinct, behavior, and reflection—drive user experience design, illustrating the three layers of emotional design with examples from UI elements, emojis, and game interfaces, and showing how both positive and negative emotions can be leveraged to create more intuitive and engaging products.
This article explains how the peak‑end rule and the distinction between the experiencing self and remembering self influence product design, offering practical strategies to create memorable endings, emotional peak moments, and scalable experiences that keep users engaged and willing to share.
This article details Tencent's evolution of game operations from traditional IT maintenance to a service‑oriented, data‑driven model, showcasing three development phases and real‑world cases on user‑experience optimization, live‑streaming performance, and server‑merge decision support that together boost player satisfaction and operational efficiency.
The article explores emerging UX trends for 2017—including fault diagrams, micro‑micro interactions, weather‑app explosions, electronic‑pet aesthetics, haptic feedback, de‑linearized flows, gap‑anxiety mitigation, age‑responsive design, trust building, AI assistant integration, and textile‑inspired interfaces—highlighting how designers can shape more human‑centric digital products.
