Tencent Cloud Mobile Assistant: Using WeChat Public Account and Mini Program for Cloud Service Management

When using B2B services, users often encounter various constraints such as operational difficulty (multiple permissions, complex verification, cumbersome reports), time and location limitations (hard to handle issues on the go or outside work hours), and notification channel issues (SMS and email are easily ignored or filtered, with low conversion rates).

The biggest pain point is the inability to improve efficiency, leading to the question of whether B2B services must remain PC‑only. In today’s fast‑paced society, many services have already migrated to mobile, so the Tencent Cloud team set out to explore a mobile solution for the cloud console.

After evaluating resources, development cost, and efficiency, the team chose a “small steps, fast run” approach by leveraging the existing WeChat ecosystem—public accounts and mini‑programs—to create a closed‑loop mobile service.

WeChat public accounts (operational for six years) and mini‑programs (launched in 2017) provide capabilities such as information display, message subscription, push notifications, functional usage, account resource management, and tool integration. By linking both to the WeChat Open Platform, a UnionID is obtained, enabling unified user identity across the public account and mini‑program.

Given the vast number of Tencent Cloud services (23 product categories, over 150 sub‑services), it is unrealistic to port everything to mobile. The team therefore selected the most suitable capabilities for mobileization, focusing on scenarios like account management, resource monitoring, and quick actions.

Compared with AWS’s mobile app, which only offers read‑only capabilities and lacks purchasing, help, or resource management functions, Tencent Cloud’s approach aims to provide a full‑featured mobile experience.

Implementation steps included:

Choosing the appropriate platform (WeChat public account + mini‑program) to host mobile needs.

Selecting suitable cloud capabilities for mobile exposure.

Leveraging the platform’s inherent propagation ability to drive traffic—e.g., using public‑account messages to direct users to mini‑programs for actions like account recharge, thereby replacing SMS/email notifications.

Continuously polishing product details and user experience, such as highlighting frequently used operations in server lists and adding virtual avatars in personal centers.

Through design, development, and cross‑team communication, the team distilled the console’s functions into a set of mobile features and implemented them in the mini‑program.

Finally, by integrating the public account as an information carrier and the mini‑program as a management platform, the “Tencent Cloud Assistant” was launched, serving hundreds of thousands of users, improving efficiency, and opening new service‑management channels.

Future plans include further mobile expansion, focusing on three core actions: connecting developers, providing tools, and building an ecosystem, thereby enhancing user satisfaction and brand trust.