Customer Data Platform

DataFunSummit

Oct 31, 2023 · Big Data

Customer Data Platform (CDP) at Qunar Travel: Business Background, Construction Practice, Applications, and Future Outlook

This article details Qunar Travel's multi‑year development of a Customer Data Platform (CDP), covering its business motivations, architectural design, tag‑based data processing, real‑time and offline pipelines, user segmentation, marketing automation, performance optimizations, and future directions for model‑driven personalization.

Customer Data PlatformData Engineeringbig data

0 likes · 18 min read

Customer Data Platform (CDP) at Qunar Travel: Business Background, Construction Practice, Applications, and Future Outlook

DataFunTalk

Oct 29, 2023 · Product Management

Design and Implementation of Tag Systems in Customer Data Platforms

This article explains the concepts, core design principles, construction workflow, and practical value of tag systems within a Customer Data Platform, illustrating how tags are built, managed, and applied across industries such as automotive, retail, and finance to enable precise marketing and analytics.

Customer Data PlatformData Engineeringmarketing automation

0 likes · 18 min read

Design and Implementation of Tag Systems in Customer Data Platforms