Baidu MEUX
Nov 8, 2022 · Product Management
How Baidu Hotel’s Price‑Comparison Design Boosted User Conversion
This case study details Baidu Hotel’s design process for a price‑comparison feature, outlining market background, user research, strategic touchpoints, competitive analysis, and three implementation phases that together enhanced perception, built cognition, and reinforced memory, ultimately improving conversion rates.
Case Studye-commerceprice comparison
0 likes · 11 min read