Digital Planet
May 31, 2026 · Industry Insights
Unlocking “Scene Power”: Why Modern Consumers Choose Experiences Over Products
The article explains how “scene power” reshapes consumer behavior in an era of abundant material goods, describing a three‑layer logic—attraction, immersion, and conversion—while showing how instant retail, space equalisation and competition‑boundary collapse turn everyday locations into compelling consumption scenes.
consumer behaviordigital transformationexperience economy
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