Sales Optimization

58 Tech

Jan 22, 2021 · Artificial Intelligence

AI + CRM: Improving Enterprise Performance and Efficiency

This article describes how 58.com’s AI Lab integrated machine‑learning and recommendation techniques into its CRM system, redesigning sales workflows, introducing the “Michigan” model, and deploying XGBoost and MMoE models to boost key metrics such as transfer rate and 60‑second effective call rate, achieving significant performance gains.