Why Top FMCG Brands’ First‑Tier Distributors Are Walking Away – and How Digitalization Can Actually Help
The article dissects the recent wave of first‑tier distributors for leading Chinese FMCG brands abandoning agency rights, explains how profit‑price collapse, risk‑responsibility mismatch and loss of core value drive the shift, and argues that digital tools should serve channel symbiosis rather than control, proposing concrete profit‑sharing, risk‑sharing and autonomy reforms.
