precision marketing

HelloTech

Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithm and Practice in HaLao

HaLao’s precise marketing system combines Pu‑Learning lookalike models, graph‑embedding user similarity analysis, and TSA/EM optimization within a robust feature‑engineering and deployment framework, delivering over 20% ROI gains and 3‑10× user growth while addressing low‑ROI and targeting inefficiencies.

AI in marketingMachine LearningMarketing Algorithms

0 likes · 9 min read

Precise Marketing Algorithm and Practice in HaLao

Architects' Tech Alliance

Nov 28, 2016 · Big Data

User Profiling: Concepts, Stages, and Data Modeling Methods

This article explains the concept of user profiling, outlines its four-stage construction process, discusses the significance of tagging users, and details practical data modeling techniques—including static and dynamic data sources, weight calculations, and real‑world examples—aimed at improving precision marketing and recommendation systems.

Behavior Analysisbig datadata modeling

0 likes · 44 min read

User Profiling: Concepts, Stages, and Data Modeling Methods