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Digital Planet
Digital Planet
May 28, 2026 · Industry Insights

Why Distributor Recruitment Falters: The Real Problem Is Stalled New‑Product Launches

The article argues that the difficulty of recruiting distributors stems not from market conditions but from a broken new‑product rollout process, where internal “layered rejection,” lack of direct C‑end data, and a one‑and‑half‑year time barrier undermine promotion success, and proposes a data‑driven, reverse‑push bC integration approach to fix it.

bC integrationchannel marketingdigitalization
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Why Distributor Recruitment Falters: The Real Problem Is Stalled New‑Product Launches