Architects' Tech Alliance
Jan 24, 2017 · Fundamentals
Understanding AR, VR, and MR Technologies and Their Applications in E‑commerce
The article reviews Alipay's 2017 AR‑driven marketing campaign, surveys the rapid adoption of AR/VR/MR by major e‑commerce platforms, and explains the technical foundations and distinctions of vision‑based, marker‑less, and location‑based augmented reality, virtual reality, and mixed reality systems.
ARMRMixed Reality
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