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marketing strategy

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Model Perspective
Model Perspective
Feb 4, 2025 · Fundamentals

Unlock Systematic Problem Solving with the FeiShi (Flying Arrow) Analysis Method

This article introduces the FeiShi analysis method, a systematic approach that combines time‑ and space‑dimensional thinking to dissect problems—illustrated through a book‑marketing case—and discusses its core concepts, practical steps, and links to AI‑driven thinking chains.

AI inspirationanalysis methodmarketing strategy
0 likes · 9 min read
Unlock Systematic Problem Solving with the FeiShi (Flying Arrow) Analysis Method
Model Perspective
Model Perspective
Dec 11, 2024 · Product Management

Unlocking Product Value: The Three‑Fold Formula Behind Function, Emotion, and Asset

The article breaks down the core formulas from Liang Ning’s book “True Demand,” explaining how product value is built from functional, emotional, and asset components, how emotional value is driven by physiological arousal, cognitive cues, and mental accounting, and how change dynamics, brand positioning, and personal value assessment shape successful business strategies.

business modelsconsumer psychologymarketing strategy
0 likes · 8 min read
Unlocking Product Value: The Three‑Fold Formula Behind Function, Emotion, and Asset
DataFunSummit
DataFunSummit
Nov 26, 2023 · Product Management

Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House

The article presents a comprehensive B2B product growth methodology that introduces the concepts of a Growth House and Brand House, explains underlying growth logic, outlines various growth drivers and models, and illustrates the approach with real‑world case studies and practical recommendations for product managers.

B2B growthCustomer JourneyGrowth Framework
0 likes · 13 min read
Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House
Full-Stack Internet Architecture
Full-Stack Internet Architecture
Mar 17, 2020 · Fundamentals

A Real‑Life Example of User Profiling to Boost Sales

This article uses a vivid kite‑selling story to illustrate how user profiling, data tagging, and recommendation tactics can be combined to increase transaction volume, improve average order value, and avoid common pitfalls such as unclear goals, poor data quality, and unvalidated tags.

Data qualitydata analysismarketing strategy
0 likes · 9 min read
A Real‑Life Example of User Profiling to Boost Sales