Digital Planet

Jun 11, 2026 · Industry Insights

Why Millions in Channel Spend Yield No Results? Store‑Opening Scans Solve FMCG’s Top 3 Channel Pain Points

The article analyzes why huge channel budgets in fast‑moving consumer goods often produce no impact, identifies three core problems—competitor poaching, opaque channel costs, and cross‑region leakage—and shows how a simple store‑opening QR‑code scan can instantly reward shop owners, capture real‑time data, and restore brand control over the distribution network.