Generative Large‑Model Architecture for JD Advertising: Practices, Challenges, and Optimization
JD’s advertising platform replaces rule‑based recall with a generative large‑model pipeline that unifies e‑commerce knowledge, multimodal user intent, and semantic IDs across recall, coarse‑ranking, fine‑ranking and creative optimization, while meeting sub‑100 ms latency and sub‑¥1‑per‑million‑token cost through quantization, parallelism, caching, and joint generative‑discriminative inference, delivering double‑digit performance gains and paving the way for domain‑specific foundation models.