iQIYI Effect Advertising: Algorithm Architecture, Click‑Conversion Estimation, and Smart Bidding
The talk details iQIYI’s effect advertising system, describing its feed and in‑frame architecture, the oCPX billing model, multi‑stage recall‑ranking pipelines, real‑time feature engineering, online FM and Wide&Deep models for sparse conversion prediction, and a smart‑bidding mechanism that balances cost, quality, and volume.
