Liulishuo Tech Team
Nov 23, 2022 · Product Management
Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications
This article explains the concept of Lifetime Value (LTV), presents a two‑step estimation method based on purchase pathways, evaluates model accuracy with real data, and discusses practical applications such as acquisition guidance, fine‑grained operations, and product iteration decisions.
CACCustomer Lifetime ValueLTV
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