Why Suntory’s 30 New Products Lost Ground to Dongfang Shuye in the Saturated FMCG Market

Suntory rolled out nearly 30 new drinks in China in 2025‑2026, yet its instant‑tea share fell from 2.3% to 1.6% while Dongfang Shuye, backed by Nongfu Spring, captured over 70% of the unsweetened‑tea segment, illustrating how channel reach and data‑driven digitalization now outweigh sheer SKU volume in a stock‑limited market.

Competitive landscapeConsumer InsightsFMCG

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Why Suntory’s 30 New Products Lost Ground to Dongfang Shuye in the Saturated FMCG Market

Digital Planet

Apr 18, 2026 · Industry Insights

What Fuels the 2025 Food & Beverage Market Surge? Key Trends and Data Insights

The 2025 Chinese food and beverage market expanded to 593.7 billion CNY with simultaneous volume and price growth, driven by health‑focused consumer preferences, high‑protein snack demand, and functional beverage innovation, illustrating how data now guides product strategy across the industry.

2025 ForecastConsumer InsightsFood & Beverage

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What Fuels the 2025 Food & Beverage Market Surge? Key Trends and Data Insights

Digital Planet

Apr 9, 2026 · Industry Insights

How Jin Jiu Turned User‑Generated Content into a Competitive Edge with Five‑Code Digitalization

Jin Jiu’s 57th episode of its “Jin Wu Zhi Jing” brand IP demonstrates how a full‑chain digital foundation and five‑code integration enable the liquor maker to hand over narrative control to consumers, turning user‑generated content into measurable growth and reshaping the Chinese spirits industry’s competitive logic from channel dominance to user‑value competition.

Brand StrategyConsumer InsightsFMCG

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How Jin Jiu Turned User‑Generated Content into a Competitive Edge with Five‑Code Digitalization

JD Retail Technology

Mar 31, 2022 · Industry Insights

How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI

The article analyzes the shortcomings of traditional offline advertising, proposes a data‑empowered omni‑channel marketing model that combines online consumer signals with spatial POI data, demonstrates its application with a case study, and outlines direct and indirect metrics for evaluating campaign effectiveness.

Consumer InsightsData AnalyticsMarketing ROI

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How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI