How iMoutai’s Four‑Year Digital Evolution Turns a Flash Event into a Consumer‑Centric Ecosystem

The article examines iMoutai’s four‑year digital transformation—from solving trust issues with transparent online purchase to building a consumer‑focused ecosystem that leverages flash events, a low‑barrier social app, diversified product lines and a traffic‑hub channel model, now serving 93 million users and generating 215 billion RMB in a single quarter.

Brand StrategyChinese liquorconsumer engagement

0 likes · 10 min read

How iMoutai’s Four‑Year Digital Evolution Turns a Flash Event into a Consumer‑Centric Ecosystem

Digital Planet

May 15, 2026 · Industry Insights

Why 99% of Beauty Brand Private‑Domain Campaigns Lose to One Sentence from a Sales Associate

The article explains why beauty brands' costly private‑domain and QR‑code promotions are failing, citing low repurchase rates, rising traffic costs, and the decisive influence of BA sales associates, and then outlines a bC‑integration framework that empowers BAs with one‑code technology to create a win‑win ecosystem.

BA sales associateDigital MarketingbC integration

0 likes · 16 min read

Digital Planet

Apr 6, 2026 · Industry Insights

Wuliangye’s Shift: From B‑Channel Control to Direct C‑Consumer Engagement

The Chinese baijiu market is at a pivotal restructuring point, and Wuliangye’s 2026 investor‑relations announcement outlines a strategic overhaul of its channel network—fine‑tuning, diversifying, and shortening the chain—to move from traditional B‑channel dominance to deep, data‑driven C‑consumer engagement through digital empowerment and bC integration.

Digital Marketingbaijiuchannel strategy

0 likes · 14 min read

Wuliangye’s Shift: From B‑Channel Control to Direct C‑Consumer Engagement