Digital Planet

May 27, 2026 · Industry Insights

Wake‑Up Efficiency Beats Product Features in Uni-President vs. Master Kong Beverage Battle

The article analyzes how Uni-President's rapid launch of over 30 new drinks and Master Kong's "Multi‑Dimension Plan" illustrate that in the saturated beverage market, the decisive factor is not product formulation or price but the ability to awaken consumer demand in specific scenarios, a capability measurable through one‑code data.