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Taobao Design
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Taobao Design

Taobao Design, a design team serving the experience of billions of global consumers. Leading UX, creating designs that move people, and making business beautiful and simple.

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Recent Articles

Latest from Taobao Design

14 recent articles
Taobao Design
Taobao Design
Jul 26, 2022 · User Experience Design

Turning User Feedback into Measurable Design Improvements: A Taobao Case Study

This article outlines how the Taobao design team systematically collects, analyzes, and acts on user feedback—building a feedback platform, clustering design‑related sentiment, managing issues, running micro‑surveys, and quantifying impact through processing rates, reduction rates, and satisfaction uplift—turning qualitative voices into concrete UX metrics.

UX Researchdesign metricsdesign process
0 likes · 10 min read
Turning User Feedback into Measurable Design Improvements: A Taobao Case Study
Taobao Design
Taobao Design
Apr 18, 2022 · User Experience Design

How to Make Information Instantly Visible: Design Tips & Real‑World Examples

This article explains why clear, perceptible information is essential for user experience, outlines how to create strong visual labels and tangible presentation formats, and showcases practical examples from popular apps that illustrate effective information design strategies.

Interaction DesignUXinformation design
0 likes · 8 min read
How to Make Information Instantly Visible: Design Tips & Real‑World Examples
Taobao Design
Taobao Design
Mar 28, 2022 · User Experience Design

How to Craft Engaging Interaction Animations for Large‑Screen Phones

This article explains why interaction animation is crucial for large‑screen mobile UX, outlines ten animation design principles, showcases common animation patterns such as progressive, scaling, overlay, transition, loading, and guide effects, and recommends tools like Bézier‑based editors and Principle for creating polished motion designs.

AnimationDesign PrinciplesInteraction Design
0 likes · 9 min read
How to Craft Engaging Interaction Animations for Large‑Screen Phones
Taobao Design
Taobao Design
Sep 10, 2021 · User Experience Design

How the Fogg Behavior Model Can Transform Your Design Decisions

This article introduces BJ Fogg's behavior model, explaining how motivation, ability, and triggers combine to shape user actions, and shows designers how to apply the framework to analyze and improve product experiences.

BJ Foggbehavior modeldesign psychology
0 likes · 3 min read
How the Fogg Behavior Model Can Transform Your Design Decisions