DataFunTalk
Aug 27, 2021 · Artificial Intelligence
Hybrid Bandit and Visual-aware Ranking Models for Advertising Creative Selection and Dynamic Optimization
The article presents a hybrid bandit framework combined with a visual‑aware ranking model to efficiently select and dynamically optimize advertising creatives, addressing cold‑start challenges, element‑level personalization, and production‑parameter search, and validates the approach with extensive offline and online experiments.
Bandit algorithmsCTR predictionadvertising
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