Baidu MEUX
Apr 2, 2021 · Product Management
How Baidu Baike Revamped Its Brand with 3D Video Experiences for Young Audiences
This case study details Baidu Baike's shift from a traditional, authoritative brand to a youthful, video‑centric experience by creating personalized video columns, a 3D animal zoo livestream, and a cohesive visual system that blends game‑like elements, detailed 3D modeling, and scalable container design to engage younger users.
3D designBrand Designproduct case study
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