DataFunSummit
Dec 28, 2023 · Artificial Intelligence
Problem Analysis and User Value Estimation in Advertising Scenarios
This article analyzes challenges in advertising placement, introduces user value modeling practices such as CLTV estimation, discusses data sparsity, multi‑distribution issues, evaluation metrics, and presents future work on budget allocation and iterative model improvement for growth optimization.
CLTVUser Value Modelingadvertising
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