user operation | BestHub

Didi Tech

Dec 2, 2019 · Artificial Intelligence

Reinforcement Learning for Intelligent Marketing in Didi's Xiaoju Car Service

Didi’s Xiaoju Car Service leverages a reinforcement‑learning framework with Double DQN and graph‑embedding‑based personalization across its traffic‑distribution, tagging, portrait, targeting, strategy, and reach‑optimization modules, replacing manual rule‑based marketing, and achieves roughly 8 % new‑user lift, 50 % cost reduction, and significant gains in open and conversion rates.

Didigraph embeddingintelligent marketing

0 likes · 12 min read

Reinforcement Learning for Intelligent Marketing in Didi's Xiaoju Car Service

DataFunTalk

Nov 27, 2019 · Artificial Intelligence

Applying Reinforcement Learning and Graph Embedding for Intelligent User Operations in Didi Ride‑Sharing

This article describes how Didi Ride‑Sharing leverages reinforcement learning and graph‑embedding techniques to model and optimize user‑operation marketing, detailing system architecture, algorithm design, experimental ROI improvements, and personalized message delivery for enhanced conversion and cost efficiency.

DidiROIgraph embedding

0 likes · 11 min read

Applying Reinforcement Learning and Graph Embedding for Intelligent User Operations in Didi Ride‑Sharing