Architects Research Society
May 11, 2018 · Blockchain
Blockchain-Based Data Marketplaces: Empowering Users to Monetize Their Personal Data
The article examines how blockchain technology enables decentralized data marketplaces that let individuals reclaim control over their personal information, monetize it through smart contracts, and challenge the data‑driven advertising dominance of major tech giants such as Google and Facebook.
BlockchainData Privacyadvertising
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