iQIYI Technical Product Team
Nov 2, 2018 · Artificial Intelligence
Intelligent Advertising Algorithm System at iQIYI: Architecture, Smart Bidding, Inventory Allocation, and TrueView
iQIYI’s intelligent advertising algorithm system unifies smart bidding, inventory allocation, and TrueView modules—leveraging KNN, XGBoost, ARIMA, LSTM, and Wide&Deep models—to dynamically price ads, forecast and allocate inventory, and predict user‑viewed video ads, thereby enhancing advertiser efficiency, platform revenue, and user experience.
AITrueViewadvertising
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