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DataFunTalk
DataFunTalk
Aug 21, 2022 · Artificial Intelligence

User Interest Segmentation and Clustering: Data Science Practices at iQIYI

The article presents iQIYI's data‑science‑driven approach to user interest segmentation, covering the design of weighted interest tags, their validation through blind surveys and AB‑tests, the creation of factual behavior tags, and advanced content‑based clustering methods for more precise audience targeting.

AB testingData Sciencecontent recommendation
0 likes · 10 min read
User Interest Segmentation and Clustering: Data Science Practices at iQIYI
iQIYI Technical Product Team
iQIYI Technical Product Team
Feb 25, 2022 · Artificial Intelligence

Short Video Content Tagging: Multimodal AI Model Framework and Applications

The framework tags short videos by fusing text, image and audio‑video features through specialized extraction, classification, generative and retrieval modules, then ranking candidates with a multimodal BERT model, delivering accurate, business‑specific tags that boost recommendation, search and advertising.

content taggingdeep learningmultimodal AI
0 likes · 10 min read
Short Video Content Tagging: Multimodal AI Model Framework and Applications
58 Tech
58 Tech
Jun 27, 2018 · Big Data

Overview of the 58 User Profile System Architecture and Data Processing

The article describes the design, data integration, ID mapping, tag generation, and application scenarios of the 58 user profiling platform, which aggregates billions of user IDs across multiple business lines to provide online and offline persona data for personalization, analytics, and AI modeling.

ID-Mappingbig datadata architecture
0 likes · 12 min read
Overview of the 58 User Profile System Architecture and Data Processing