synthetic control

Ctrip Technology

Jun 15, 2023 · Fundamentals

Causal Inference Theory and Its Business Applications in Ctrip Train Ticket Operations

This article introduces the fundamental concepts and theoretical frameworks of causal inference, explains Rubin's potential outcomes and Pearl's causal graph models, and demonstrates their practical deployment through uplift modeling, propensity‑score matching, synthetic control, and regression‑discontinuity case studies within Ctrip's train ticket business.