synonym transformation

DataFunTalk

Sep 21, 2020 · Artificial Intelligence

Data‑Driven Synonym Transformation for Keyword Matching in Search Advertising

This article explains how keyword matching in search advertising works, outlines the challenges of semantic gaps, matching‑mode determination and scalability, and describes data‑driven synonym transformation techniques—including rule‑based, sequence‑to‑sequence, metric‑space and graph‑based models—to improve recall, efficiency, and robustness.