supervised classification

JD Tech Talk

Mar 22, 2019 · Artificial Intelligence

Data Mining Techniques for Telemarketing: Supervised Classification, Clustering, Optimization, Anomaly Detection, and Text Mining

The article examines how telemarketing, a data‑intensive industry, leverages various data‑mining methods—including supervised classification, clustering, operations research optimization, anomaly detection, and text mining—to improve lead selection, agent allocation, churn prediction, and voice analysis, while also outlining the key data‑talent roles needed for successful implementation.