DataFunTalk
Feb 28, 2022 · Artificial Intelligence
Causal Inference and Uplift Modeling for Intelligent Subsidy in Hotel Marketing at Hello Mobility
This article explains how Hello Mobility applies causal inference and tree‑based uplift models to improve the efficiency of hotel‑marketing subsidies, detailing background, problem formulation, various uplift learning methods, a customized TreeCausal (Treelift) algorithm, offline AUUC evaluation, online deployment, and future research directions.
AIMarketing Optimizationcausal inference
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