DataFunSummit
Dec 18, 2023 · Artificial Intelligence
Click-aware Structure Transfer with Sample Weight Assignment (CSTWA) for Multi‑task CVR Optimization
This article reviews Shopee and Tsinghua University's latest work on multi‑task CVR optimization, introducing the Click‑aware Structure Transfer with Sample Weight Assignment (CSTWA) method, which tackles knowledge sharing and conflict between CTR and CVR through a three‑part architecture, and demonstrates its superior performance on industrial and public datasets.
CVRMachine LearningRecommendation systems
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