Ele.me Technology
Mar 21, 2024 · Artificial Intelligence
How FIN Boosts CTR in Online Food Ordering: A Spatial‑Temporal Modeling Breakthrough
The paper introduces FIN (Fragment and Integrate Network), a novel spatial‑temporal model that extracts multiple sub‑sequences from ultra‑long user behavior logs, applies simplified and multi‑head attention, and fuses them with physically meaningful set operations, achieving up to 5.7% CTR lift and 7.3% RPM improvement in real‑world food‑delivery advertising.
AICTR predictionLong Sequence Modeling
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