JD Tech
Apr 30, 2021 · Artificial Intelligence
Smart DMP: A Next‑Generation Intelligent Targeting System for E‑commerce Advertising
This article reviews the limitations of traditional DMP and AI‑driven intelligent targeting in e‑commerce, introduces JD.com's Smart DMP framework that combines merchant intent with high‑relevance modeling, and presents experimental results showing over 15% CTR improvement and widespread merchant adoption.
AISmart DMPadvertising
0 likes · 9 min read