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DataFunTalk

Oct 30, 2020 · Artificial Intelligence

Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances

This article details the end‑to‑end evolution of 360's display advertising optimization, covering business flow, common ad formats, system architecture, CPC settings, traffic layering, smart bidding, creative combination, model progression from simple to deep learning, multi‑task learning, and latency reduction techniques.

OCPCad techdisplay advertising

0 likes · 13 min read

Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances

iQIYI Technical Product Team

Apr 10, 2020 · Artificial Intelligence

iQIYI Effect Advertising: Product Overview, Ranking Algorithm Practices, and Business Strategy

The iQIYI effect advertising platform offers in‑frame and out‑of‑frame slots, uses CPX and oCPX billing with real‑time eCPM bidding, and employs a three‑stage ranking funnel—recall, coarse‑ranking, and fine‑ranking—powered by dual‑tower, wide‑deep and multi‑task models, while smart‑bidding, cold‑start handling, and traffic‑level adjustments automate optimization and stabilize conversion costs.

advertisingiQIYImachine learning

0 likes · 20 min read

iQIYI Effect Advertising: Product Overview, Ranking Algorithm Practices, and Business Strategy

DataFunTalk

Jan 6, 2020 · Artificial Intelligence

Weibo O-Series Advertising System: Smart Bidding, Intelligent Targeting, and ROI Modeling

The article explains Weibo’s O‑Series advertising system, detailing its three‑part strategy of smart bidding, intelligent targeting, and ROI modeling, the underlying machine‑learning techniques such as deep‑FM, dual‑tower and PID control, and how these components optimize show, click, conversion rates and advertiser ROI.

ROIadvertisingmachine learning

0 likes · 14 min read

Weibo O-Series Advertising System: Smart Bidding, Intelligent Targeting, and ROI Modeling

iQIYI Technical Product Team

Oct 18, 2019 · Artificial Intelligence

iQIYI Effect Advertising: Algorithm Architecture, Click‑Conversion Estimation, and Smart Bidding

The talk details iQIYI’s effect advertising system, describing its feed and in‑frame architecture, the oCPX billing model, multi‑stage recall‑ranking pipelines, real‑time feature engineering, online FM and Wide&Deep models for sparse conversion prediction, and a smart‑bidding mechanism that balances cost, quality, and volume.

advertising algorithmdeep learningfeature engineering

0 likes · 11 min read

iQIYI Effect Advertising: Algorithm Architecture, Click‑Conversion Estimation, and Smart Bidding