37 Interactive Technology Team
Jul 12, 2018 · Artificial Intelligence
Tag‑Based Precise Advertising Recommendation Algorithm for Low‑Volume Channels
The paper presents “Xianzhi,” a tag‑based precise advertising recommendation algorithm for low‑traffic channels that combines artist‑created material tags, cookie‑derived user tags, and confidence‑adjusted tag‑CTR matrices—enhanced by Wilson intervals, time‑window weighting, dimension aggregation, and objective weighting—to alleviate data sparsity and cold‑start issues, achieving roughly a 10 % CTR lift in online A/B tests.
Wilson-intervaladvertising recommendationclick-through rate
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