Tencent Advertising Technology
Oct 14, 2024 · Artificial Intelligence
Generative Retrieval Based on Yuan Large Model: Implementation and Practice in Tencent Advertising
This paper presents the implementation and practice of generative retrieval based on Yuan large model in Tencent Advertising, addressing three key challenges: user intent capture, model alignment in advertising domain, and high-performance platform design under ROI constraints.
Advertising TechnologyHigh Performance ComputingRecommendation systems
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