RTB | BestHub

DataFunSummit

Jun 27, 2023 · Artificial Intelligence

Intelligent Growth Algorithms and Their Applications in the Smartphone Industry – OPPO Andes Smart Cloud

This article presents OPPO's Andes Smart Cloud team's intelligent growth algorithm architecture, covering industry background, data pipelines, model designs such as uplift, PU‑learning, multimodal AIGC, and their practical applications in content supply, recommendation, precise audience targeting, and ad bidding, followed by a summary and Q&A.

AIGCMobile MarketingRTB

0 likes · 22 min read

Intelligent Growth Algorithms and Their Applications in the Smartphone Industry – OPPO Andes Smart Cloud

DataFunTalk

Mar 11, 2020 · Artificial Intelligence

Design and Optimization of External Advertising Algorithms for User Growth at Youku

Since 2019, Youku has integrated DSP-based video advertising on platforms like Toutiao and Alibaba Mama with user growth strategies, developing a series of algorithms that, under cost and budget constraints, achieve multi‑million daily active users through optimized RTB bidding, pricing, and multi‑channel modeling.

Multi‑Channel ModelingPricing OptimizationRTB

0 likes · 14 min read

Design and Optimization of External Advertising Algorithms for User Growth at Youku