NetEase Cloud Music Tech Team
Jan 25, 2024 · Backend Development
Cloud Music RTA Advertising and User Acquisition System: Architecture and Optimization Practices
NetEase Cloud Music’s RTA advertising system delivers real‑time, personalized ads at massive scale by using isolated Nginx clusters, layered decoupling, asynchronous Netty/Redis processing, and optimized storage with hash‑based key compression and Protostuff serialization, while supporting automated audience selection and in‑app attribution to boost user acquisition.
Advertising TechnologyHigh Performance ComputingRTA advertising
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