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DataFunSummit
DataFunSummit
Nov 9, 2022 · Product Management

Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques

This article presents a comprehensive overview of Tencent's growth platform, detailing the challenges of multi‑channel advertising, the architecture of the intelligent投放 system, automated bidding formulas, RTA and DPA strategies, and the integrated pull‑to‑push approach for user acquisition and retention.

DPARTAadvertising
0 likes · 15 min read
Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques
DataFunTalk
DataFunTalk
Oct 26, 2020 · Product Management

Intelligent Advertising and Growth Platform: Strategies and Technologies from Tencent

This article presents Tencent's growth platform, detailing challenges of multi‑channel traffic, material specifications, bidding strategies, and user segmentation, and explains the automated advertising system, RTA and DPA models, material generation pipelines, and the integrated pull‑to‑push approach for user acquisition and retention.

DPARTAadvertising
0 likes · 17 min read
Intelligent Advertising and Growth Platform: Strategies and Technologies from Tencent
Architects Research Society
Architects Research Society
May 7, 2018 · Blockchain

Dubai RTA to Launch Blockchain-Based Vehicle Lifecycle Management System by 2020

Dubai’s Roads and Transport Authority announced plans to introduce a blockchain-powered vehicle lifecycle management platform by 2020, aiming to provide transparent, immutable records from manufacturing to scrappage for all vehicles in Dubai and eventually the UAE, enhancing trust among manufacturers, regulators, insurers, and owners.

DubaiRTASmart Government
0 likes · 4 min read
Dubai RTA to Launch Blockchain-Based Vehicle Lifecycle Management System by 2020