Alimama Tech
Mar 6, 2024 · Artificial Intelligence
Risk-Constrained Budget Pacing for Guaranteed Display Advertising
The paper introduces a percentile‑based risk‑constrained budget‑pacing algorithm for guaranteed‑delivery display ads that ties the pacing rate to the dual‑bidding factor’s percentile, preserving volume guarantees while preventing rapid spend bursts, using adaptive transforms, gradient clipping and stop‑loss controls, and demonstrates smoother spend and performance gains in large‑scale A/B tests.
advertisingalgorithmbudget pacing
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