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relevance

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DataFunSummit
DataFunSummit
Sep 13, 2022 · Artificial Intelligence

Elegant Integration of Ads in Search: An Analysis of Baidu's Mobius Approach

This article examines how search advertising can be seamlessly blended with user queries by balancing relevance and revenue, reviewing the evolution from portal indexing to recommendation systems, and detailing Baidu's Mobius framework that jointly optimizes relevance, CTR, and eCPM in a unified pipeline.

Machine LearningMobiusSearch Advertising
0 likes · 24 min read
Elegant Integration of Ads in Search: An Analysis of Baidu's Mobius Approach
DataFunTalk
DataFunTalk
Apr 20, 2020 · Artificial Intelligence

Video Search at Youku: Algorithmic Practices, Relevance, Ranking, and Multimodal Techniques

This article presents a comprehensive overview of Youku's video search system, covering business background, evaluation metrics, system and algorithm frameworks, relevance and ranking feature engineering, dataset construction, semantic matching, multimodal video understanding, and practical case studies that illustrate the impact of deep learning and AI techniques on search performance.

AIMultimodalRanking
0 likes · 18 min read
Video Search at Youku: Algorithmic Practices, Relevance, Ranking, and Multimodal Techniques
Baidu Intelligent Testing
Baidu Intelligent Testing
Jun 8, 2016 · Fundamentals

Evaluation Framework for Search Retrieval Systems: Speed, Relevance, Recall, and Freshness

The article introduces a four‑dimensional evaluation framework for retrieval systems—Fast, Accurate, Complete, and New—explaining how each metric is measured, why it matters to users, and how crowdsourced testing across devices and networks can provide objective quality assessments.

Searchevaluationfreshness
0 likes · 6 min read
Evaluation Framework for Search Retrieval Systems: Speed, Relevance, Recall, and Freshness