vivo Internet Technology
Oct 9, 2022 · Big Data
Design and Implementation of a Real-Time Marketing Automation Engine at vivo
This fifth installment explains vivo’s real‑time marketing automation engine, detailing its business need, layered architecture (access, processing, output, management, warehouse), scalable event‑queue design, dynamic configuration, unified dispatch, Flink‑based metric enrichment, and rule‑engine integration to achieve low‑latency, high‑throughput personalized targeting.
Flinkbig dataevent-driven architecture
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